Our previous post Brand Identity focused on developing an authentic brand and making it as distinguishable as your fingerprint. Today I want to focus on translating that Brand identity into imagery. Your brand image is the second most important thing to develop once you have discovered your identity.
It is imperative that you showcase the right image to the right audience if you plan to have substantial success. Remember your image is the physical expression of your identity, think of it as picture language of who you are and what your brand represents. There are some key things to note that affect your Brand Imagery, especially if you intend to become Iconic such as your:
Logo – Getting this right can be tricky. You should always get a professional graphic designer to create this for you. There are so many things to think about from the colours, font style, size whether to use words at all or just graphics. An evaluation is vital for a business that wants to be credible, always get a second opinion from someone you can trust who is already in your target audience. See if what they think is what you intend for them to see. This is at most times the loudest point of your brand’s expression. Iconic brands like Apple have become a cult through having a clear message, clear brand image and a strong following.
Website – A great website is one that is CLEAR, that CONVEYS the message and one that CONVERTS to sales. This is another case where a professional is highly recommended. Do not overpopulate your site, instead think about how the content, design and interactivity is affecting your client.
The colours and theme of your website should complement your logo seamlessly. Always stay fresh and aim to be the first to release key information in your industry.
Social Media – One of the easiest ways to get your brand elevated and exposed is through social platforms. Word of mouth has long been the quickest and easiest means of referrals for any brand, so think of social media as word of mouth on steroids to promote you to the next level.
Any business that is not on social media is already outdated. An Iconic brand must stay current if not trendsetting.
It is important to have consistent imagery in your profile pictures and business pages. Every post is a reflection of your brand so keep your updates professional.
Personal Style – You are the biggest point of contact for your brand. How you dress especially when in a business environment is going to reflect how you and your company are perceived.
If you haven’t already made this a priority in your business you need to fix up, literally. Catering for all your personal styling solutions like wardrobe update, personal shopping and styling for an event will help to catapult your brand’s identity and standard. A new image can immediately increase your profits.
Business Partnerships, People & Events – You should seek to be associated with people and events that push you forward. Connecting your brand with a market leader in your industry or complementing industry will do wonders for accelerating your growth.
Seek to attend, exhibit and speak at events that showcase you as a leader or connected to other leaders. Interviews are a sure way to give you access and PR will give the credibility that can secure your position as the leader in your field.
Build a credible image that will set you apart and position you for greatness.
To get further information on developing a brand image that can become Iconic get in touch with us today. A member of our team can help you develop a logo, website, personal signature style and much more.