Do you ever use Yahoo Search Marketing campaigns to promote your business? Do you carefully set up your account and configure all settings? Do you know why clicks cannot convert to sales? If you don’t do things right with Yahoo Search Marketing, it’s really hard to make money, and you may just throw your money to Yahoo and its sponsored partners.
When you setup your PPC (pay per click) or CPC (cost per click) campaigns, you want to make sales. You don’t want garbage traffics, because the garbage traffics bring nothing to you except for biting your money. However, the PPC providers like Google or Yahoo, just want more people to click your ads so that you will continue to pay them. They don’t care if the people buy your products or not.
There are some tricks with Yahoo Search Marketing, you have to be very careful.
Trick 1 – Match Type:
Please look at two statements below and tell me which is Standard match type and which is Advanced match type.
* Ads are displayed for a broader range of searches related to your keywords, titles, descriptions and/or web content.
* Ads are displayed for exact matches to your keywords, as well as for singular or plural variations and common misspellings.
If you think that 1st sentence is for standard match type and 2nd one for advanced match type, you are in the trap like most people. Yahoo Search Marketing just set them opposite way – “Ads that use the standard match type are displayed for exact matches to your keywords, as well as for singular or plural variations and common misspellings. Ads that use the advanced match type are displayed for a broader range of searches relevant to your keywords, titles, descriptions and/or web content. By default, all ads are set to the advanced match type.”
If you don’t want to use this “Advanced” keyword match to get garbage traffics, change it from your account:
1. Click the Administration tab. The Accounts page opens.
2. Identify the account and click its link.
3. In the Tactic Settings panel, click the Edit button. The Account Tactic Settings page opens.
4. Set Match Type to Standard.
5. Click Save Changes.
Trick 2 – Sponsored Search
When I read my Yahoo Search Marketing reports, I realize that many clicks are not from Yahoo Search, they are from many sponsored websites that are not related to my keywords. I think those websites are “Spammer”. Actually they are Yahoo authorized spammer. I ask Yahoo to stop showing my ads on those spammers’ search results, but Yahoo says they can not do that. Yahoo tell me to block them from my account.
Allow the spammer steal customers money, on the other hand, ask customers to stop those spammers, it doesn’t make sense! I think that stop showing ads on those non related websites is not hard at all. Yahoo doesn’t do it, because Yahoo doesn’t want to do it.
What you can do is block those spammers’ domains from your account. Use the Block Domains page to block your ads from domains or subsections of domains where you don’t want your ads to appear. You can block up to 500 domains at the account level.
1. Click the Administration tab > Accounts subtab.
2. Under the Account General Information panel, click the Submit Domains link in the Blocked Domains field. The Block Domains page opens.
3. In the Enter Domain Addresses to Block field, type the domain that you want to block. Each domain must be on a separate line.