I am ready to explain now simply why you ought to hire an SEO Web Designer for your next website.
First off, what is an SEO Web Designer?
An SEO Web Designer is an person who is highly skilled and has natural abilities to:
Produce appealing website designs to suit both their client and the viewers of alleged website.
Construct the website coding as to enable search engine spiders to without problems travel through the content and retrieve the relevance of every separate page.
Choose and employ keywords and/or keyword phrases in support of the greatest promising search status… using professional SEO software.
Second, why an SEO Web Designer?
Save yourself gobs of money
Acquire the best achievable search engine optimization designed for your website
Encompass your website designed with natural SEO built within
Being that I make Web Design and do SEO, I contract many requests on behalf of optimizing an existing website so the proprietor can connect with better search results, and additional visitors to their website. And it occurs way too repeatedly that I acquire owners who had their site designed with so many mistakes, that it’s not viable to solely optimize the website, they need it fully redone. Certainly, it might look famous from the outside, but every now and then there’s no way to optimize it for the greatest probable rankings devoid of replacing all of the coding markup. And I came across another one of these websites at present – which gave me cause to compose this article.
Third, what damage can a regular Web Designer perform to prevent or restrain search engine indexing?
Search engine indexing (or lack of) – what this means, it that your website is (is not) noticed to search engines, and they know (or don’t know) that your site is published to the web. The WORST feasible issue I can declare is one that I had to correct this phrase, found inside of the head content (not viewable), “Robots: Noindex.” This simply tells ALL search engines to stay away!!
Using text embedded inside an image used for navigation. Search spiders typically enter through your home page, travel through that page, and next onto the following, if they recover a link to other pages nearby. Not including natural text links, search spiders cannot find whether or else not you maintain extra pages to explore.
Mistreatment of markup tags – these notify search engines what to execute with the content you’ve written. The most significant markup in support of proficient SEO should include usage of the “h1” through “h6” tags. These are heading tags, much like heavy, bold text that would be used within books and magazines. Many regular designers simply add big, bold text at this juncture – maybe a distinctive color, too. The h-tags direct search engines to monitor the following paragraph(s) in relation to this statement. Contained by these h-tags you can place keywords, and these keywords will receive additional attention from search spiders.
This one is the MOST widespread mistakes I come across – utilization of tables rather than cascading styles. Although this is debated between SEO experts, the practice of using table construction in support of content positioning is simply outdated. Employment of CSS generates concentrated coding between content, allowing search spiders to travel through your web page much quicker. CSS in addition has other benefits: It allows updates and changes to be completed much much more rapidly. A web designer or SEO expert will simply need to modify one statement inside of the cascading style sheet to replace all the styles on all the pages for the total website.
Conventional Web Designers do not consider naming your page files on behalf of competent SEO. What I’m conversing in relation to here, is the title set to the file that makes it into a different web page. An illustration would come about mywebsite/services.html. Whilst you label a web page as “services,html,” this doesn’t include unique keywords so as to possibly raise your search position. More willingly, the file best be named such as seo-web-design-services.html. Can you comprehend the difference? And if your website page was previously indexed, changing the address extension isn’t the only action required. You’ll need to create a redirect so as the search results doesn’t lead prospects to a 404 – Page Not Found web page.
I have merely touched on why you shouldn’t make use of a (regular) Web Designer at this time, outlining the most focal reasons. Expectantly, there will exist an adequate amount readers of this article so to facilitate consumers will be aware next instance they need a website. Next time you need a website built, no doubt you will consider an SEO Web Designer!
SEO Web Designer, Steve Shearer, has been designing and optimizing websites for 4 years. Please visit my SEO web site graphic design [http://webdesignbysteve.com/] website for more details.