If you agree that one of the greatest ways to grow your network marketing business is through attraction marketing, then you need to understand the importance of using video marketing to attract leads to you.
Why does video marketing work so well?
Well first let’s take a look at what attraction marketing is, and then it all makes complete sense. Attraction marketing is the exact and equal opposite of what most people do with their marketing.
Basically traditional marketing is the push, whereas attraction marketing is the pull. With traditional marketing you are constantly chasing your leads and trying to shove what’s hopefully a persuasive message down their throats and having them be enticed by that message.
With attraction marketing you’re simply putting a message out there that your target market is already looking for. So you put out content and eventually your target market…if your content is good and legitimate…will find that content and therefore are attracted to YOU the author of that content.
Here’s where video marketing comes into play so nicely.
One thing that is missing in most marketing is trust. Trust is a huge issue especially online because of the anonymity. People can’t see you, they don’t know who you are, and therefore they don’t trust you. It takes more marketing to get your message across to them and break through the barriers of trust with only written content.
However, when you add video marketing to your marketing funnel, you quickly break through that barrier of trust. The reasons are so simple, yet so vitally important and should not be over-looked. In fact you could very easily double or triple your online marketing effectiveness just by adding video to your marketing.
When someone is able to put a voice and a face behind the message that’s coming to them, they automatically associate that as a default of getting to know you. In other words they begin to almost think of you as a friend, and not just another marketer (If you’re doing things correctly.)
In their mind, it’s like making an acquaintance with you, rather than you simply being the stranger behind the content.
This is why when you actually use video marketing; you must remember to be absolutely as personal and genuine as you can possibly be. In fact many of the greatest internet marketers aren’t using fancy videos for their marketing. Nope…even though they could afford to create very professional looking videos, they’ve discovered that creating videos that almost look as though you’re doing a video chat with a friend work the absolute best for attraction marketing, for all of the reasons that I’ve mentioned above.
The types of videos that I’m talking about are where YOU are simply talking right into the camera, and looking at your viewer in their face.
Are you worried about coming up with content for your marketing videos? No problem. You simply can dictate into the camera (in a natural voice of course which might take a bit of practice but you’ll get it) an article that you’ve written, or any piece of content that you’ve used in the past. You can even stick your video up right next to the written content, because a lot of people like the variety of choice of whether to simply read the content, to listen to it as an audio, or to view it as a video.
Using this trifecta will certainly increase your ability to attract leads to you in a huge way, and will likely see you doubling or even tripling your leads and income very shortly.
Knowing these facts about attraction marketing using video puts you ahead of most of your competition…so now go out and put it into practice. Very soon I’m going to be doing some Video Marketing product reviews, come back soon to check those out.
I hope you can see the value of using Video Marketing in your Attraction Marketing campaigns. People need to have one of three things: they must know you, like you, or trust you… BEFORE they decide to come alongside with your way of thinking.