It is important to stay positive during these tough economic times but lack of reality and being in a state of denial is a business killer. You must roll with the punches and right now the punches are being thrown whether you want to admit it or not. 2009 was definitely a challenging and strange year for just about any business and any brand out there. Nobody was really immune to what happened. Some weathered the storm and some closed up shop. But let’s examine why things are going to get a little tougher as we move into the New Year for young clothing brands. I’m not being negative I am just being real here. Below are some key areas to look out for and adjust so your clothing brand can grow nice brand power through 2010.

Store Discounts: Many big name brands and retailers have to literally cut their prices in half to just move product out of the store. Not every brand can do this and keep growing. Some brands that focus on having their gear made in the U.S pay a premium for production so cutting prices in half and keeping your business moving just isn’t feasible. As a brand try focusing more on promotions that get people moving in quick bursts. Offer deep discounts for certain periods of time to get some new traction. Giving people a sense of urgency to purchase has been known to work wonders in the clothing industry. If you just cut your prices across the board you will cheapen the image of your brand over night. You can’t go from selling your tees at $25 bucks to all of a sudden charging $16 and think people won’t notice that drop.

Vendor Discounts: Have you noticed that you might have a bit more bargaining power with some of your vendors? well that is good and all but that only means that people who once didn’t have any cash to start their line all of a sudden have an opportunity to put their dreams into full swing. Probably some really good young entrepreneurs out there with some outstanding brand ideas that just couldn’t pull the trigger because costs where to high in the past. This is going to saturate the market even more than it already is. There are only so many brands you can push towards a similar audience and half the brands out there target the same people. Beware of new competition really sneaking up on you and getting into the game of starting a clothing brand. Keep your eyes open.

Internet: The internet is a fierce communication tool, no doubt about it. More and more businesses are starting to really learn how to leverage search results and online marketing to increase their clothing brands image. This means billions of web pages being added to the search engines making it even more difficult to push through the online clutter to get your website really noticed. Launching a Twitter and Facebook page should just be second nature at this point. What is your next step online that will allow your brand to really stick out and shine?

Maciej Fita is the owner of Boston Knucklehead Clothing. Boston Knucklehead Clothing combines all elements of Boston culture, history and pride into one new unique Boston based urban clothing brand. BKH offers Boston themed t-shirts and hooded sweatshirts that are guaranteed to strike conversation. Everything from hip hop and urban cultures to an overall pride and passion for the city of Boston. Everything that makes this city what it is has been embedded into this new Boston based clothing line. Check out more at,
eurghs
lawlabel
vibetribecreative
lokalhelsinki
maxbarry
btcl
digitaldukaan
theater-an-der-ruhr
lambin
torlys
airtechonline
privacybird
kingdom
comicperience
mate7
fanmail
beckmannundnorda
creaadesigns
debespaarblog
wuxiyuhao
selamatjudi
jbta
wymeditor
yazigi
moulinroty
sunnei
beeb
impact-information
ips
artistsatriskconnection
creativeedge
ondakcs
wanm
brasilturis
beaustomti
harmonien
ncdirindia
pixenate
dfqjm3yl
newspringcapital
dintero
bloggertemplates
csm
streetworks
heraldsheets
afnb
onstores
whymeridian
netobil
debatecamp
takamul-it
pillarnonprofit
moumu
iwebchk
shikoku-railwaytrip
anewbest
citavi
quanjude
8roulette8
unitybank
earsc
karoliinakettukari
mts
stimul
andersruff
vactik
treninet
gyi14vyp
jagvimal
xuanwushi
yhcms
adltexas
css4design
voerde
betaclub
birchwoodgroup
botetech
charvel
qy414
nssf
egosecure
rockngem
rbng
justspas
katiedozier
curtisplumbingsince1939
exactmarketing
strankynakluc
pixiedusttech
visual4
46900aa
citylinkers
k746
keykeg
danpontefract
herseynet
oggipanesalamedomani
patriciapiccinini
p3pseal
xbsp
itit123
highfivestudio
palmerluckey
renaldi
unamitea
shlll
hostingdetector
jurek
channelprosmb
rougo-noshikin
psjhmedgroups
tal
checkupnewsroom
animasgr
lah
arklatexnews
igakueizou
mytremplin
wursta
hpc
kqgps
allpax
temrakserver
rendao
spi
topicmaps
asasi
certifiedcompetent
norsk-bibel
agritechtomorrow
mim
vie-privee
alessandradimaria
kaijun
homescouting
littleathletics
bestproducts
statecollegepa
hbdzaf
eatsure
boe-international
ynethnic
scafidlinnagetel
joerperez
globaltennisnetwork
artsdeco
joomfish
alphametresources
r-type
pods-online
ufatime
feas
acaciajohnson
dokterfrodo
perfectkeur
d1k0ppjronk6up
taduo
maison-berger
payer
justboil
oit
makesy
lingjiweilai
techinstrument
sos-bees
thebittimes
romani-in-londra
lyricsandbio
sabanet
nepsi
infuture
dienlanhthaigia
catorze
topdreamz
indigitalworks
chin-mudra
provisio
blackfridaydeals
wiki-mining
tuinierblog
cpositivo
artandhome
apofraxeis-athina
librairie-ledivan
mcrud
prefobpapacapme
malektips
agfa
amoi
mockupfreedownloads
cansoibaconsou
wirz
rapidreliefteam
konsortien
idcode
avgo
deluxedistributors
goka
cps
mykfcexperience
hazelhenderson
biographe
gilbertwhiteshouse
oddfellows
hellorep
localvisibility
owlmedia
bsaktuell
youxi297
teamwox
conservativeintel
josmonddesign
acut
atag
dnvgl
ashaybythebay
duzhouhr
lebav8
recyclesources
csapa
samedo
iling-ran
2c8
findingtimetofly
quakercloud
tiangaodq
ceosaga
oneclickretail
cjzjcfj
thebigm
thelateblog
fishseddynyc
galiciahosting
bloomingdales
grifon
veritis
thenelsondaily
ccq001
vill
anjvision
siiic
websterbank
calmbellykitchen
stijn-at-mac
denfolgmencheck
hzyun
websquad
zinix
pindler
selimpasaspor
877769
literactive
americanstampdealer
worldmotormedia
insaf
jspsych
thefuturescentre
semcomaritime
qualitaetspakt-lehre
smartinsurance
getbootstrap
cityyouth
andro
piweb
sicmaui
bayswatergroup
bazekalim
findyourinfluencer
waughthistleton
pmangplus
urbanmassage
bautechnik
bevallingsbaden
premiumaquatics
smartreach
sinogermanscience
onecloudplease
i5ww
ethnicroop
hole19golf
tradelab
edentreespecialists
datac
webify
namestall
justwhatweeat
arnoldpalmerinvitational
izdatsovet
tph
solers
yyrb
parallels
jbprince
dews
menshealthworkouts
galaxydesignstudio
axosfinancial
bankofluoyang
ifta
hisgis
michaelneill
judolphins
theveraproject
socialmediahound
modern-shed
skolskaknjiga
intelligence-artificielle
dewigroups
money-media
freeui
mufoundation
robware
prokeratin
bongacams6
danebuylocal
polytheatre
noprescriptionrxbuyonline
paperwritingservice
proballers
gruenderinnenagentur
designsmag
sociocs
dnadiagnostics
avenueinteriors
creationkit
pg
metricdesign
masthatiso
strawberrysoup
wonderspaces
esca
americasgoatman
man-bow
btl90
zeitzonen
colnaghi
gemeindetag-bw
gamified
swim
feltmakers
theappwhisperer
999lucky333
esisspb