Even though the overall online marketing industry has gone through a plethora of changes, there is little doubt over the effectiveness of email marketing. There have been several trends in the marketing industry that have come and gone but using emails as a way to communicate with customers remains an essential aspect of any business marketing plan. Although there are several reasons for this, let us take a look at three of the most important points why email marketing has remained so important over the years.
1) Customer Connect: There are hardly any forms of online marketing that are able to connect with customers the way email marketing can do. Only social media comes close to being able to connect with someone and being able to reach the person when required. However, email marketing has remained the best way to reach the customer once they are connected to your business. Building a strong quality email list should be a priority for all companies. It is the only way to quickly communicate new products or services, special offers or important company matters to customers. The best part is once someone has subscribed to your email list, you can reach them as and when required. Of course there are some companies that make the mistake of reaching out a bit too often annoying some subscribers, but overall customers tend to remain loyal when they hear from you on a regular basis. Email marketing has also remained an integral part of any sales funnel that tries to convert leads into paying clients. Customer connect is definitely one of the key reasons why email marketing remains so effective.
2) Automation: What other form of marketing allows you to set something up once and then keep reaping the benefits of the same again and again. Only with emails can you setup complete automation and create a sales funnel that provides the best conversion rate. You can setup a range of emails with specific schedules and your new signups will keep receiving these without any delay or restrictions. You can also automate email marketing in such a way that every time a new user subscribes to your list, they are automatically sent a thank you gift voucher or discount coupon. On top of that, they may receive an email from you that is part of your sales funnel every few days till they convert to a paying customer. There are endless possibilities in email automation and it must be used to ensure your online marketing campaign provides the desired results.
3) Real Time Promotion: Say you have a new product or service coming out and are extremely excited about it. The date for launch arrives and the excitement soon turns to despair as no one knows about it. At that time, having a quality email list comes as a real blessing. Investing time into creating a proper email marketing campaign can result in being able to promote anything at real time. Whenever you need to communicate with your target audience on new launches, special offers, discounts etc. simply email them the latest offer. Email marketing is one of the few ways that you can get instant gratification provided you have taken the time to build a legitimate quality subscriber list.
Shona Ghosh writes for ShonaMail.com, a site providing email marketing tips and tricks including how to gain new subscribers. For more information, please visit.