Starting an online business can be quite a tricky task especially for someone who is doing it for the first time. It is quite a struggle to get your first business off the ground. One resource which a lot of businesses are using to assist in these ventures is email marketing. If you’re looking for a great way to actively reach out to customers, bulk email campaigns are the perfect solution. This is an effective and powerful way of promoting businesses on the internet and helps them connect with old and new customers much better than traditional marketing methods.
As far as the actual emails are concerned, there are a number of factors which go into the construction of the subject, body and purpose. The content will depend on the impression that a business is trying to make on its target audience. Research has shown the response to bulk emails is 3.5-10% greater than all other ways of promoting businesses. There are a number of email templates available online which can be used for this purpose. There are email marketing companies too that don’t just provide the email software to send emails but include bulk mailing lists that can be used with campaigns too.
If you have a large email list and think you might have some bad email ID’s in it, perhaps you would like to get rid of them from the list? There are a number of email verifier programs that can do just that for you. But if you get a good email software, it will be able to get rid of any duplicate or fake email addresses just as easily. They will ensure your email list is clean.
Most email marketing software available today is easy to use and consists of a number of tutorials and guides which can help a new online business. This strategy will certainly go a long way in increasing the online presence of your business and can also add a number of casual visitors to your email list too. Email marketing won’t just help your customers learn of your existence, they will also help you get to know them much better. It will do wonders for your online presence and sales.
One last thing, given the way things are in the online world today, you have to take the mobile into account in every marketing plan including this one. If your emails have not been optimized for viewing on mobiles, they aren’t going to perform too well. More than 63% of Americans view emails exclusively on their mobiles. If your content isn’t mobile friendly, chances are they will delete it without even going through it. Using a responsive template is essential if you want your email marketing plan to succeed.
So what are you waiting for? Time is money. You need to get your online business off the ground right away and there is no better way of doing this than by having a strong email marketing plan to back you up.
Shweta Singh is an Email Marketing specialist with over 50 successful email marketing campaigns to her name. And now she is sharing her knowledge with the world.