Since the dawn of digital, marketers appear to have been firmly fixed in one of two camps: the traditionalists and the digital. That’s why if you’re new to the scene you’ll no doubt be hearing the terms digital agency and traditional agency a lot. The differences are fairly obvious, but there are some traditional agencies which claim to be able to handle digital marketing for their clients. By all means, check them out, nobody could fail to see the appeal in having all your marketing and advertising handled by one agency. But do be careful, there’s a reason the average digital agency has specialist staff that have dedicated their entire working lives to following digital marketing developments, rather than stubbornly applying traditional marketing techniques to the web.
In a digital agency you get truly specialised staff. They can handle your SEO, which for many is the backbone of their web marketing. Choose a digital agency and they’re likely to keep you informed of the entire SEO strategy from picking out the prefect search terms to optimise for, to link building, to reporting back to you. They won’t make false promises (any digital agency that guarantees number one rankings is misleading you) but they will boost traffic, driving enquiries and sales. They’ll also be able to help you in the first place by tweaking your website so that Google is likely to rank it well, without resorting to dangerous, black hat techniques that could get your site blacklisted by Google.
Your agency will understand that an SEO campaign is an ongoing project and that results won’t be instant. For this reason they might suggest using a PPC campaign for some instant results. They’ll have experience of managing many campaigns at once, so can set up yours and look after it without you having to feel the pressure.
Jess Moss is a writer from England. She enjoys writing about current affairs and marketing. She recommends digital agency 9xb.