Digital Marketing is the fastest changing media among all others. It takes just one minor change by a big fish like Google to send ripples of changes across the media. Thus, periodic analysis of such changes is necessary. At the dawn of 2014, this article discusses the popular trends that rule Digital Marketing so as to facilitate both advertisers and publishers in understanding the exact spots of the hot iron where the hammer is to be brought down. An informal study of the various branches reveals that Digital Marketing is bound to depend on content like never before.
The top three important parts of Digital Marketing according to advertisers and publishers are Content Marketing, Mobile Marketing, and Big Data. Around 29% of the respondents believed Content Marketing will define Digital Marketing in 2014, 15.1% opined Mobile Marketing will see another big leap, while 12.9% said that feeding Big Data into the internet will determine what the brand takes out of this media. Social CRM came fourth in the ranking with 9% rooting for it as the single most point of focus. Let us now analyze the top three trends that are likely to rule Digital Marketing in 2014.
Content Marketing for ORM
The content posted by, for, and about the brand shall be the biggest determining factor of the reputation which the brand creates for itself in the online world. Digital Marketing has become directly linked with Online Reputation Management (ORM) and the quality of the content has a direct effect on it. As the digital world is the modern method of communication, the online reputation which a brand develops is its image and is shared and communicated. Considering the speed at which information is passed around among the net users, keeping a close watch on the content is important. Content Marketing is no longer just about posting content. It also involves managing the reactions (to be fathomed from the comments) and ensuring that a good online reputation is built and maintained.
Mobile Marketing for Better Targeting
The rate at which Mobile Marketing is developing almost singlehandedly fuels the growth in the digital world. With more and more users shifting from desktops to handheld devices, it is imperative for a brand to invest in this medium. Some experts even go ahead to predict that Mobile Marketing will one day define the whole process of Digital Marketing. With the speed and capacities of the mobiles improving in leaps and bounds, the above prediction may very well be worth its salt. It lends teeth to the targeting capabilities of Digital Marketing. With Mobile Ads finding a way to even the apps of smartphones, it is necessary to stay in the constant view of the users.
Big Data for Public Relations
Big Data denotes the information on the functions of the business, both structured and unstructured. Such data has traditionally been used for analysis by the brand so that defects and shortcomings can be accurately found out and rectified. Releasing informative data on the net bestows the faith of the users and enhances brand image. For example, if an automobile company conducts a research on the various car segments in the industry and releases the findings on the net, it would affect the potential consumers in 3 definite ways. Firstly, it will help the consumers to determine the best vehicle as per their needs, secondly, it will create goodwill for the brand, and thirdly the trust on the brand will go up.
Along with the above, the Digital Marketing will continue to thrive on SEO (Search Engine Optimization) and SMO (Social Media Optimization). However, the predictions for 2014 make it worthwhile to associate with a Digital Advertising Agency in order to receive expert solutions.
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