If you are trying to make a full-time income from Internet marketing, you should know that success in this venture will take much more than technical skill and knowledge on building and managing websites. In this article, we will discuss the most important skills you need to possess in order to make consistent income from Internet marketing.
Know about the buying cycles. If you can get this right, you can sell just about any product in any market. There are typically three stages to the buying cycle: awareness, consideration and purchase. When people are aware about a certain product, they will almost automatically think about if the product is for them and will eventually buy it after some thought.
Even when you only understand the basics of they buying cycle, it will seriously change the way you do things. For example, if you are using Google search information marketing as your method for reaching out to customers, you will be narrowing your efforts so that you are only targeting keywords that are in the typical purchase stage of the buying cycle, hence, giving you more bang for your buck.
Knowledge about customer’s hot buttons. Despite what you might think, people actually buy on impulse and then they will justify their purchase after. So what makes people buy? Emotional reasons or hot buttons. It could be that they feel the product is going to make them feel good or make their loved ones happy. Relieving pain is also another reason why people will buy. The common belief is that people buy on emotion and then justify their purchase afterward. If you know your customers’ hot buttons, it will be easy enough to make a sale.
Studying a marketing method and sticking to it. There are so many ways that you can do Internet marketing: you can do Facebook ads, search engine information marketing or search engine optimization, advertising on different websites through ad networks. You can earn money through any of those methods, but you can also lose a lot if you are not careful. Which is why before you begin Internet marketing full-time, make sure you study any of the methods we talked about earlier and stick to it until you start making money.
Many of those just beginning and intermediate Internet marketers make the mistake of hopping from one method to another, or chasing one shiny object after another, and complain about losing money with absolutely no sales to show for it, or not losing money but not making any either. Don’t make this mistake, your life will be much easier and more profitable that way.
All in all, Internet marketing is one real method of making money from the Internet. It is better than a typical sales job because you can sell different products in different markets. Also, you are not pressured to reach any sales quota. However, keep in mind, there is a definite learning curve to it and it may take some time before you make any sales. Just have patience, and know that if you make consistent efforts, you will be successful.
This article was written by Rachel E. Spencer. For more information on Internet or affiliate marketing go to