Today’s consumer is connected to mobile content in ways like never before and SMS (short message service) marketing is quickly becoming the method of choice when looking to keep customers up to speed, and up to date. Regardless of whether your business concentrates on the everyday consumer, or is more geared towards selling and servicing the hurried business executive, ensuring your customers are continually updated on your company’s latest products and services is of utmost importance. Within the realm of marketing approaches, SMS marketing is the new stalwart. So why is SMS marketing fast becoming such a vital player in a company’s marketing initiatives?
SMS marketing allows companies to deliver sensitive and time-critical messages and information to customers who need it most. More commonly referred to as mobile marketing, this cost-effective approach to marketing has grown by leaps and bounds. Not only is SMS marketing making huge inroads, it can also be woven into your company’s strategic marketing initiatives in order to ensure they’re at their peak performance. Need to update your customers on the state of their accounts? SMS marketing makes that happen immediately.
Running a customer reward and incentive programme and want to spur customers into action? Perhaps you want to incentivise potential prospects into placing that first order and need to stay one step ahead of your competition. Well, SMS marketing is the only way to get them that information when they’re on the road and out of the office, and the surest way to guarantee your company is at the front of the line. More importantly, this marketing approach is more than just a complement to your company’s traditional marketing programmes. In this case, in fact, mobile marketing takes on a life of its own. Maybe you’re still on the fence and unsure of what SMS marketing can do for your company. If so, then consider the following.
Google currently sells over 200,000 Android phones every single day and Apple recently ended their December quarter with over 16 million unit sales for their iPhone. To drive this point home, this is in addition to the millions of mobile phones currently in use. An argument can easily be made that mobile marketing is both in its infant stages and mature at the same time. Every single major market leader has dialed into the benefits of delivering focused marketing messages directly to everyone’s mobile phone. However, the approach is not to just inundate the market with unfocused messages; the strength of SMS marketing is in its ability to use your existing customer database and focus its message directly to current customers.
There are a myriad of ways to benefit from mobile marketing. However, if customer retention and loyalty is high on your company’s priorities, then SMS marketing is that one tool your company must have. It’s not just about closing on potential customers, but on retaining those customers for the long haul.