A lot of web companies approach web design from an angle that it is all about a website looking pretty.
This is totally wrong and website design should never be approached purely from this aspect alone.
There are a number of different aspects a designer must take into consideration to produce a design that not only looks good and is aligned with your branding, but also produces results in search engines.
Search optimization is vital to the success of your website and is best addressed at the start of any website project and the start of your project is your design phase.
When producing a design the key is to focus on content and structure for search engine optimization; by focusing on this aspect you will achieve good results in search engines which will in turn generate traffic or visits.
Content is one of the biggest things that will decide just how well you will rank in any given search result. Having the right content is vital and having the right content structure to deliver it to the search engines first then the website visitor second will majorly improve your success.
Your content structure and the delivery of the content is one of the key things that should be addressed in any web design process.
Using a professional web design company is the best start for any project, but monitor the design process they use and ask them about the effect their design will have on your search engine optimization.
If they are well experienced they will have already implemented some measures to improve results and the friendliness of the design to search engines.
Check out these simple web design techniques which will help improve your SEO.
Top 5 Web Design Techniques to Achieve better Search Optimisation
Use layered content structure in your design, use Headings and Subheadings to dictate what topics are covered in the content.
To dictate topic authority use H1, H2 and H3 tags on the website home page and other content pages, get your designer to use different sized text for the H tags, largest for H1.
Use layered navigation structures to improve search engine friendly aspects of your website. This will help search engine robots to easily crawl your website.
Use Footer sitemaps that have your most important menu items (for example ‘Services’) and quick links to relative content items under those menu items.
Use breadcrumbs that work to show visitors where they are on a website with quick links back to previous pages. This helps internal link building on your website and has a effect on SEO.
Using the above 5 techniques will improve your overall design’s search optimization so that your website performs much better in search results in Google, Yahoo etc.
Remember, the above list is only scratching the surface and there are many more techniques used to improve a websites overall ranking.
Employ a professional company to service your needs and plan your web design project strategically to boost your initial results.
Ben Davis is the sales and project manager for MediaCore a Specialist Web Company based in Auckland, New Zealand. He has had 6+ years of experience managing web design and development projects for his clients. He is also the author of ‘5 Tips To Search Optimize Your Business’.
MediaCore is Auckland New Zealand’s Leading Specialists for Web Design and Web Development. We provide professional and high quality web design and web development services that will meet all your online business needs. We are specialist Magento eCommerce and Joomla CMS web designers and developers.
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