Online marketing or internet marketing, refers to a set of tools and methods used for promoting products and services through the internet. These products and services may be ones that you have created yourself or they may be products or services that you promote for somebody else, who then will pay you a commission when you sell them.

There are generally two opposite theories on how to start an online marketing business. The first concept of making money online is described as a complicated and expensive issue. The second concept is that you just need to click a few buttons and the money will just roll in.

The truth is that both of these are wrong. The real answer lies somewhere in between. An online marketing business is a business, not a hobby, and it does require hard work, determination and guidance. To start an online marketing business, or digital marketing business, there are three simple steps that you need to follow to find online success.

The Product

The first thing you need when you start an online marketing business is something to sell. Your products could be a physical product, a service, or a digital product. A digital product is something where your customer get access to via the internet, for example an ebook, video series or membership website.

The System

When you are working in the traditional business world, you would have an office, a factory, or a shop with staff to sell your products. The same goes for digital marketing. The internet may be huge and you might think that would be very easy to find customers because so many people are online.

But, without the right systems and skill-sets, it is actually far harder online than offline. This is because when a customer is buying something offline, they can see, feel and ask questions about the product or service that they are about to buy. But when a customer is buying online these options are not readily available. The key for online marketing success is to have the right systems in place to automate the majority of the selling and telling of your products.

The Customers

The basic rule of any business, whether it is offline or online is that if you do not have customers, you do not have a business. This might sound obvious but it is surprising how may online business get set up with fancy websites and products, but then fail because they have not done any research to see if there is a market for the product and people who would want to buy it.

If you are creating your own products you must do your homework and find out whether your product or services genuinely has a market, and whether that product or service can genuinely make money before you start spending months creating it.

Remember, this also applies if you are selling a product or service for somebody else as an affiliate. You will always want to do your research so that you know that you have a product or service that fulfils a need or solves a problem that people will be willing to buy.

When building an online marketing business there can seem to be a mountain of obstacles to climb – from understanding search engine optimisation to blogging, from pay per click advertising to social media marketing, from finding the right products to sell to finding customers to buy them, the list goes on. To learn how to quickly and easily get your own online marketing business started visit