Online Marketing is deeply interwoven in the technological age. People are going on the internet for all kind of uses and it gives the opportunities for businesses to reach them. Digital Marketing is a growing industry, with many methods at the businesses’ disposal to grab the customers’ attention for a profit. Some of the methods are Pay Per Click (PPC) system, Affiliate Marketing, SEO marketing, Viral Marketing and many more.
Viral Marketing is an effective online marketing tool wherein customers are involved in spreading the marketing message to other people in their peer group. The businesses send information, interactive games, video clips, promotional emails and any digital media to a customer, who in turn will be encouraged to distribute it to others.
If you as a business are planning to succeed through viral marketing, then the following are a few points to take note of, so your recipients carry out the desired function.
Offer an Incentive: The recipients are more likely to respond if they stand to be rewarded for their efforts. A tangible and valuable reward will entice them to perform functions like persuading their friends to join your group or buy items from your business if there is a discount for doing so. Or you can offer free items or donations to charities. However, it is wise to place limits on the incentives to avoid spam-like distribution.
Referral is not an opt-in: The customer will refer a friend, but it does not mean you should take the referral as an opt-in.You cannot take it for granted that a person has divulged the name and address of a friend and immediately start sending the referral emails. The best thing is to include in the referral email a query whether the person would like to receive future mailings.
Personalized referral email: It is a fact that recipients are more trusting of referral emails if the source of the message is a friend. Good marketing skills recognize that personalizing a message will make it more likely for it to hit its mark. The key selling point is the subject line; from it recipients can perceive that the email is friendly.
Analyze the results: Calculating the results of your marketing tools will predict the success of your marketing efforts and will help you build on your marketing strategy. Viral marketers have software to obtain data from tracking their marketing results to evaluate the performance of their medium. When analyzing the data you should separate the click-through and conversion numbers by original customers from the referrals. This is the best way to judge the performance of the two. You will discover which offers and customers give the best outcomes.
Continuously endorse friendly referrals: Every outgoing relevant email can carry a viral marketing offer so you can expand the recipients of your marketing message and persist in acquiring customers. Thus continuing the marketing scheme.