Being one of the largest demographics, India holds a lot of different stories in every corner of it. In the last couple of years, the country has played a significant role in increasing the surge of video content on social media and has seen video marketing grow into the core of brand communication.
As per Statista, India’s digital media market has experienced rapid growth, estimated at US$8.35 billion in 2023. Moreover, the TV and video market is projected to reach US$15.17 billion by the end of 2023 and increase to US$18.95 billion by 2027. This massive increase in value is fueled by extensive smartphone and internet usage, thereby increasing the demand for video content online.
The craze for influencer-based videos has skyrocketed as the videos they produce are relatable, engaging, and fun to watch, captivating the attention of millions of people altogether.
These content creators have realised the prominence of video content because, according to statistics, viewers tend to retain 95% of the information when presented in a video.
That’s why renowned brands like Puma, Coca-Cola, and Samsung are harnessing the potential of the best video production companies to connect with the finest social media influencers and craft visual magic together for sustainable growth.
Vidzy is India’s leading video production company in India, with ample expertise and experience in providing the best video production services in India. Being an expert in video production, their expertise lies in curating marvellous long as well as short-form videos that are creative, entertaining, informative, and budget-friendly.
This blog covers all the aspects of employing a video production agency and leveraging the best professional video production services they offer.
Best Video Production Services For Your Brand’s Growth
Understanding that every brand has different needs for its video marketing campaigns is crucial. Thus, selecting video production services that align with your goals and requirements becomes necessary.
Here are the best video production services in India to explore and realise which brand video type can help you grow your business:
Influencer-Based Social Media Videos
Influencers are the ruling individuals on social media who make captivating videos on different media platforms. The video production company, Vidzy has an extensive network of talented influencers and renowned experience in video production that help it reach the desired results.
Influencer-based social media videos like unboxing or try-on haul videos are the most engaging way to interact with your target audience and foster a bond with them. Through these videos, you can easily boost your engagement rate and organically drive traffic to your web pages and sales.
Influencer-Based Video Ads
Social media platforms like Instagram, LinkedIn, and YouTube are top platforms online creators use to share their content, garnering their audiences’ views and comments.
Through influencer-based video ads, brands can leverage the audience and skills of these influencers to share their products and services most organically and create a buzz around their businesses.
The impact of influencer-based digital video production agency is quite extensive, as people tend to acquire the offerings of brands promoted by their favourite influencers, resulting in wider reach among niche-specific audiences and increased ROI, or ROAS.
Influencer Collaborative Product Explainer Videos
Product explainer videos, as many of us know, are used to provide a deep understanding of any product. You can create a buzz around your products/services by making in-depth videos that explain them.
Being a creative video production company, Vidzy knows how to craft a masterpiece in terms of quality and engagement.
Vidzy creates a great brand video explaining the product in great detail or highlights USPs in short, snappy videos. These videos help you generate organic leads and increase conversion rates.
Customer Reviews And Testimonials
To drive organic traffic and build a sense of trust towards your brand, presenting the testimonials of your genuine customers in the form of a video is a great idea.
You can ask your clients to make a brand video sharing their experiences and honest reviews about your product/services and overall brand.
These videos can entice many potential clients to develop trust in your brand and try for themselves, resulting in higher lead generation and sales conversion.
Video-making company Vidzy has an extensive network of creators that can help you create these videos with a proper storyline that is interesting to watch and serves the purpose of captivating the audience with authenticity.
Product Demonstration Videos
Demo videos are one of the most creative video production services to introduce your brand to a vast audience. Through proper demonstration and in-depth explanation of the USPs of the product, you can open a vast market for your brand.
Vidzy production agency helps you create product demonstration videos featuring content creators who can uncover and explain the product in detail. This will target your potential customers on a mass scale and increase your brand awareness to greater extents.
USP’s Of Vidzy Which Make Them Best Video Production House
Now that we have some understanding of the professional video production services offered by Vidzy, let’s take a look at some of its unique selling points:
Vidzy acquires advanced tools and technologies to provide valuable insights about the latest trends, audiences’ requirements, etc. Thus, all the content curated by Vidzy is well-researched, technically sound, and stat-oriented.
Profound Matter Experts
The video company possesses a team of professional individuals with strong educational backgrounds and significant expertise in different areas of video production, such as scripting, content creation, shooting, editing, marketing, and so on.
Proven Extensive Experience
Vidzy has more than 7 years of experience in video production and has provided astonishing results to multiple brands like Amazon, One Plus, Zomato, Yamaha, etc.
End-to-End Video Production
Vidzy offers top video production services to its clients and delivers more than expected. From pre-production to production and post-production, Vidzy dominates every step.
Affordable And On-Time Services
Besides delivering satisfactory results, Vidzy is very specific about providing the content on time and with affordable, budget-friendly pricing.
Today, every brand uses video marketing as their key strategy to unlock all the possibilities for their brand. That’s why it is high time you realise how crucial it is to leverage the expertise of Vidzy, the full-service video production house, to achieve the grand success you deserve.
To know more, just contact Vidzy, and you will be sorted!