Online PR and marketing is important but you need to make sure that you have a strategy and stick to it. There are literally millions of web pages online that are useless. They are hard to read, they make no sense and they make no money for their site owners.
Don’t waste your time and money with an unproductive webpage. The purpose of this article is to share with you some tips so that you can make your web content better and, at the end of the day, make more money!
Make sure people know what you want them to do- Your content needs to be clear and you need to lead your readers to actually doing something. This could be signing up to your newsletter or it could be leading them to making a purchase. It could be that you want them to follow you on Twitter or become a Fan of your Page on Facebook.
Tell your customers an interesting story- Don’t be boring. There is too much boring crap online and people have a short attention span. Tell people a story and make it interesting. Tell people an interesting story using interesting examples. If you can’t write in a style that is interesting you should gets someone else to write your content.
Give your potential customers an iron clad guarantee- You need to give your prospects an iron clad guarantee, especially if you are trying to sell them something. Give them a 100% no questions asked refund opportunity, especially if you are selling a digital product. Promise people that you won’t spam them or pass their email address on to someone else who will spam them.
Let people spread your story and connect prospective clients with your raving fans- Don’t just have a crappy little testimonial on your website. People don’t fall for that anymore. It is too easy to write a testimonial without having read or used a product. Testimonials are easily faked- I’m sure you’ve all been to a website with one of these testimonials and felt that what is being said couldn’t possibly be true. Get your most loyal fans to spread the word about your work on Facebook and Twitter and make it easy for potential customers to get in touch with them to ask questions.
Make sure you are proactive and make sure you implement the right strategies with everything that you do online. Following the tips that I have mentioned above should leave you in good stead.
Hamish Jones is the founder of Greenlight Communications, as specialist agency that helps customers create conversations with their clients and prospective customers. Become a Fan on Facebook to get great advice on how to grow your business online.