Whether you’re new to using Internet Marketing to build your business or you’re an advanced Marketer there are always new tips and techniques you can use to build your business and make more money online.
It’s mind-boggling how many people are online now. According to statistics there are over 1,000,000,000 people on the web as of November 2008; that’s Billion with a ‘B’. This allows everyone the opportunity to grow their businesses to very profitable proportions, if they want.
Like any other medium however, the Internet has its own share of challenges and hurdles. In fact, with one miscalculation you may find yourself on the verge of losing everything you’ve worked hard to achieve.
When it comes to using Internet Marketing to build your business here are a few useful tips to remember:
1) It you build it right, they will come and stay.
Build a professional looking website. With all the easy-to-use Website templates, blogs and very affordable Webmasters who can be hired to design a custom-built Website, you just don’t have any excuse for an unprofessional or a shabbily built website. Even with all your overheads added; the cost of Internet access, hosting, purchasing the right domain name and the cost of building a Website, starting an online business is still very affordable to the average person – so, even if you operate your business from your home, it shouldn’t look that way!
2) Give the people what they want.
Locate a market that’s already spending money on the products and services you plan to sell. Choose items your target market has a strong desire for – the best way to do this is to choose a product or service that meets a need, takes away a pain or solves a problem. Competition is good – but make sure you choose something where you’ve got a good chance of getting close to the top.
3) Develop a Business Plan.
Even when you’re using Internet Marketing to build your business you still need a solid business plan. Your business plan is the compass which helps guide you from your present location to your desired destination. Business plans aren’t just for people looking to raise capital or secure a business loan. You should detail your internet marketing strategies in your plan and be flexible and willing to adjust those plans if necessary.
When writing your Business Plan, begin with the end in mind. Ask yourself, “What is my destination? Why am I going into business? Is it to make a little extra cash or to build a business I can retire wealthy from? Whatever your reasons for building your business you must have a clearly defined goal. That way you’ll be able to consistently direct your actions towards achieving it. Brainstorm as many different ways as possible in which the Internet can help you achieve your goals.
4) Without a vision your business will perish.
Although this may not appeal to everyone, having a vision for your business can help you to stay focused and moving toward what you want. Whether you believe in them or not, a vision board can keep you excited and motivated. If you do a Web Search, you’ll find several companies that let you build a vision board online – and will even let you send it to your team, your mentors or anyone else.
5) Plan your work; then work your plan.
Once you know your long-term plan for your business, it’s easier to break it down and create short, medium and long term goals that will help you achieve your vision. At all times keep your business goals visually before you and be sure to take practical action steps toward achieving those goals every day.
Surround yourself with positive, supportive people who will hold you accountable, encourage you and keep you stretching beyond where you think you can go. Thanks to the Internet, the people on your team no longer have to live in your town, your region or even your country!
6) It’s only a Test.
Whatever you’re doing – whether it’s banner advertising, using a newsletter, trying an AdWords campaign – or any other form of Internet marketing to build your business, you must keep testing your results.
Spend at least 80% of your time on strictly money-making activities! There’s so much information available and so much to do online, that it’s easy to get distracted and caught up in activities that steal your time. If you start your day with great plans for what you’re going to accomplish but end up not fulfilling most of them by day’s end, chances are you’re wasting too much time on trivialities like answering email, etc.
There are excellent time-tracking programs online with which you can monitor yourself. Try one for a couple of weeks and you might be amazed at how much time you can redeem, making yourself more productive online.
7) Diversify or die.
Develop offline marketing strategies as well as online marketing methods to grow your business. It’s easy to become so Dot Com minded that you forget there’s still a brick and mortar world out there. So, be mindful of different ways of getting your web address in front of people as they go about their daily lives.
Bumper stickers, Business Cards, Flyers, Newspaper Ads and good old fashion word-of-mouth all work wonders in getting eyeballs to websites.
Follow these simple rules for using the Internet to build your business and you can achieve amazing results.