The MLM and networking marketing fields are becoming more and more competitive. No doubt the statistics assert that 98% of people fail online. And this, despite the fact that many people try hard to market and plan their online businesses.
The reasons could be these: many jump into an online business ignorant of traffic techniques and without a network, teamwork, training and mentorship. Fortunately you have the foundations of attraction marketing strategies in this article to help you market your brand.
To enable you do so in the most effective manner, we will look at how to build your business network, how to drive traffic to your site or offer, and how to benefit from teamwork and mentorship, mindset training and how to use the powerful art of pre-selling.
How can you succeed online?
To succeed online you need a customer base. To have one you must build a following. And for this network to stick with you, you should patiently build a rapport with it. It is to this base that you will make offers in future using direct sales techniques. For them to be receptive to your ideas and business, you must let your list absolutely believe that you can let them have success. Know that once they trust you, your group will count on you to show them the way to success.
There is nothing like branding both yourself and your business when building your network online. Branding builds trust. Trust leads to bonding between the group and you. You may not be the only one offering a particular product or service, yet your list will prefer to buy from you and you alone because people do not buy from companies as such but from people they trust working in those companies. In other words: people don’t buy into an opportunity, they buy into people and the benefit of the opportunity.
Therefore building up your loyal business network base is a surety of future security and long-term stability. You can submit your offers again and again to them. And anytime you have a new business or products, you simply have to submit to them, being assured that they will be very receptive to your new proposal.
Now, how can you build your network?
Unfortunately many new marketers begin by trying hard to sell to prospects and are surprised when they don’t get the desired results.
If you have been trying to sell online (especially to groups, as on Facebook) you no doubt know this irritating phenomenon: everybody is heaping their awesome opportunities on you but none is as eager to consider yours. How do you expect the horse to pull the cart if you put the latter before the former? So if you want your network followers to be loyal to you, you must henceforth stop trying to sell to them and instead begin helping them. People will be more amenable to your proposals if you put their needs above all other considerations.
By trying to satisfy their needs, you are offering people value. People put a much higher price on value than on goods. So once you’ve taken care of them, prospects will see you as real, genuine and then they will be more than willing to cooperate with you on your offers. Short, to build a loyal online following, be goal and people orientated.
If you already have people buying from you or distributing your products, never let them have a bad experience. Should they have one, don’t let it linger. Correct the wrong at once, even if that would cost you more than the sale you made to the customer. You are building for the long term and repeat sales and not seeking to make a one time sale or a quick buck.
Existing customers and distributors are vital for your success and reputation moving forward. Not maintaining them could be suicidal. Don’t ever forget: even if you don’t offer them testimonials from satisfied customers, your potential customers will check your track record to be sure of your reliability before engaging with you. Should they bump into anything less than good about you, that will seriously compromise chances of their working with you.
Word of mouth advertising is powerful, not only in working in your favour to promote your online business opportunities but it can also seriously hamper or even damage it.
Driving traffic: the key to placing your offer before prospects
“I can hardly get people to my website,” is the common complaint of many new online marketers. Lack of traffic makes their sales efforts frustrating. No doubt, as in online marketing, getting your product or offer before potential buyers is the key to generating leads and sales.
A successful blogger wrote that one of the things he still regrets in his business was not having a mailing list before starting his blog. That is still the problem of most newbie internet marketers. They don’t have any or a big mailing list and therefore struggle to get their website to show up in search engine results and suck traffic.
How to build your blog’s authority
Search Engine Optimization (SEO): Authority is the key to a successful blog (the one which can drive traffic). A very effective way to drive targeted traffic to your website and build its authority quickly is through search engine optimization (SEO). To do this, submit your site and its Meta tags to the various search engines, especially the big paying ones.
Back linking: Back linking also helps you drive traffic to your site. This is achieved through blog comments. You simply find blogs in your niche market and leave comments on its posts. Don’t hesitate to ask questions. And even be provocative if need be. The more buzz you generate, the more your authority grows and the more exposure you gain for your website as people, curious, will click your link to go to your website to learn more about “who the hell is raising all that storm.”
Don’t forget: the more good quality comments you leave under other bloggers’ posts, the more backlinks you create to your site
Participating in forums: A third great way to boost your traffic comes from posting in forums related to your niche.
In forums people ask questions or seek help in doing things. By offering the answers, you give them value (You remember this word?).
As most forums allow you to add a signature to your posts, don’t forget to include your contact information and website address. Just as on blogs, once people find your posts helpful, incisive, interesting and informative, they would follow you back to your blog for more value.
Social media engagement: Social media is great for promoting your website/blog because as you update your site with new articles and information you automatically update your social media contacts. The advantage of the social media for promotion is that you may already have had contacts with many people and who may have become your followers, so you have ready listeners. Also, many people are on social media looking for engagement, so that is a fertile ground to plant your seed.
Driving traffic through teamwork
No one person has all the qualities for a particular job. We all have strengths and weaknesses. That is why in business, you are advised to team up with people who will complement you. It is not different in MLM or network marketing. Supposing that you have a great product but do not have the resources or sources to advertise it; imagine another person who is your direct opposite: great advertising resources and sources but no great products. As two heads are better than one, common sense would recommend that you join forces together.
This does not only make business sense but is also in line with our nature as social beings. Therefore to succeed online, you must find people who can help you in areas where you are weak. In this way you complement each other for greater and quicker results.
Engaging in teamwork also builds your reputation as a trustworthy person. The fact that you are already able to work with another person will convince people to team up with you. Companies these days are looking for workers who are team players and care about others. So are individuals.
Now, how do you choose your team members?
One way is to bond with people who are well known in your chosen domain. Their status as leaders in that field has you covered. But the problem is that they must accept you to work together. Another way is to join someone who is not as well known. In this latter case, you are the one the partner would be looking up to you for authority.
Mentorship consists in getting the help and learning from the knowledge of an experienced and a trusted adviser. As a person who not only masters but also has been very successful in their chosen fields, a mentor will help you overcome your inexperience and show you shortcuts to succeeding in MLM and network marketing.
Choose your mentor carefully and what will take you years of trial and error to be done can be achieved easily in months.
Constantly seek knowledge: The wonder of the internet is that it provides a level playing ground for everybody. So it may be difficult to distinguish a newbie’s professionally designed website from a giant corporation’s.
This should not make you follow the mediocrity of the majority offering the same or similar products as you. You must differentiate yourself from the Jones by striving to exceed expectations. You remember differentiation techniques in marketing enabling you to face stiff competition?
So differentiate yourself from the others by always learning new things in your business.
As you communicate these new strategies to your downline and help them grow their business, your relationships with them will be strengthened (Remember offering value to people?)
Strive to exceed expectations: We said before, people are constantly looking for answers to all sorts of problems confronting them. And they eagerly await answers from those who know. Strive to offer such answers. This will show people in and outside of your business network that you care about them, and they in turn will show their appreciation by starting to do business with you or by continuing doing so.
You do not have to be an expert in a particular field to provide value. What you need is the willingness to put in the hard work and to learn what you do not know and share it. Remember not following the mediocrity of the masses?
Cultivate that mindset, separate yourself from the rest and give people some good reason to trust you. And success will inexorably come to you.
Maintain the Trust
Maintain constant touch with your network. If you fail to show regular interest in their business, should it be a surprise if they as well ignore yours? Just as it is difficult to develop a strong business network online, it also just as easy to lose everything you have toiled for. Don’t let it happen.
The art of pre-selling, why it is so powerful and so effective
You know this: You are about to watch a video and see “Video Lasts 23 minutes and 7 seconds – Please Wait Until the End For a Very Special Announcement.” Then not only do you eagerly watch the video till the end but also you itch for the end with its big secret to come quickly so that you can find out what it is.
Telling you right from the beginning that the big secret was at the end of the video was not only a way to get you to stick with the video to the end no matter what but also to spark your curiosity. Pre-selling strategies use this similar concept. It shrouds the offer in a mystery.
So when you peak people’s interest or curiosity in what you are offering you are pre-selling that product/service.
While pre-selling is all about gaining people’s trust, its main objective, as we have seen above, is to build anticipation. This goads people to send inquiries for more information. You must of course supply it but do not give away too many details since there should still be an element of surprise left to be uncovered by prospects.
Provide a catalogue
Another way to pre-sell is to provide a catalogue of your product. Should the potential buyer believe that the product satisfies their criteria of quality and need, they will want to see more.
Provide a sample
This is when you supply a sample of your product which is another way to pre-sell. Should it come up to expectations aroused by the catalogue, then you can expect a sale.
Remember to provide answers to people’s problems in a way that offers benefit to them and you would be successful in pre-selling. As for making sales we’ve already said that it hinges on a relationship of trust that exists between you and your prospects. So you see how trust allied with pre-selling can aid your marketing?
As an affiliate marketer, I have to constantly attract people into my business. The best way I learnt to do this was with Wealthy Affiliate. How does it work?
Choose an Interest
What interests you? We all have a hobby or something that gets us excited and motivated when we think about it. There are millions of different ideas that you could potentially tap into online and we are going to help you come up with your very own “topic” within Wealthy Affiliate.
Build a Website
Building your very own website is SIMPLE within Wealthy Affiliate. The process takes less than 30 seconds to build a beautiful looking, revenue ready website. This is going to be the foundation of your business and what will ultimately lead to a successful venture.
Your goal before you try to make money with any website is to focus on getting actual people to that website. Without people, you have no business so this is a critical stage.
Once you have an audience (traffic), you can promote products and services through special programs called “affiliate programs” which are free to join. These allow you to promote pretty much anything you can imagine without having to own or create the product yourself. No inventory. No shipping.