Interactive electronic marketing is now being used to market and sell cell phones, why you may ask?
Some cellular phone stores are always trying to separate from their rivalry, now they are deploying a range of digital signage hardware including touch screen units to sell their range of mobiles.
When the new iPhone was launched one store had a dynamic sign manufactured in the shape of an over sized iPhone using a 32″ LCD monitor in the upright position, the exterior of the casing was plastic and only for indoor use as this was in-store and it shown a video of how the phone worked and all the features including various apps.
At that time another cellular chain had an out sized Blackberry produced to advertise the launch, now these stores have seen the benefit of working with this type of technology.
Interactive digital marketing is set up moderately straightforwardly by using a little form factor PC, an interactive panel and a screen enclosure, the LCD monitor enclosures have to provide the correct heating and cooling so the internal system is kept at the precise temperature to prevent them overheating or even freezing in winter.
How does it work?
The likely buyer sees the monitor and touches the screen when it says male or female, this way the phones can be marketed this way, as most men would not want to possess a pink Blackberry were many girls would. They are then marketed as to pay as you go or contract, then the price band per month, then the phones are displayed.
The consumer can then touch the handset illustration they are attracted in and see if the reseller has stock of the specific unit, if not when the merchandise will be in and even pre-order it.
If pre-ordered the organization can request for an email address or a mobile number to they can either email or text the buyer that the merchandise is in.
One thing is evident, interactive dynamic advertising is here and will for many years.
Dave is the leading manufacturer a range of LCD enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.