As you settle in the year 2017, it’s time learn from lessons of the previous year. You should know what you would actually need to enhance your online presence. From artificial intelligence to instant communications, we have collated some digital marketing trends. These are based on diligent research and are collated after coordinating with numerous companies.
Effective engagement -With the increase in competition, market leaders would soon be seeking new ways to engage the audience. Moreover, they would embrace developments in technologies to drive the phenomenon. For an interesting and memorable experience, brands would be posting videos on social networking platforms. Apart from sponsored advertisements, companies would bring in interactive campaigns the most popularly used messaging apps. It would be interesting to observe how marketers would experiment in the upcoming months. Reports revealed that audience tuned in for almost 40 minutes while they are watching an interesting video.
Live videos – Social marketing would soon revolutionize with the release of live video offerings. Such ways would help companies to bring out the difference in the online world packed with content. Besides, brands would always love to get involved with a digital marketing agency. While sponsorships would gain popularity, influencers and live videos would work together to propel business forward.
Native Advertising – Though it might be an old method, native advertising would be prominent in 2017. Digital marketing companies would focus on banner ads and soon seek a way to pitch services and products online. The native advertising platform would aid brands to post meaningful and interesting content. The problem of creating something different would no longer exist.
Responsive designs – Through the forthcoming months, companies would go for website designs that adapt to popularly used mobile phones. This is because users love accessing websites through their mobile phones most of the time. In fact, you can anticipate more web traffic from cell phone users than from usual desktops. With 7.22 billion mobile phone users, it’s evident that smartphone marketing would rule the world. In 2017, the market increased to 4 billion from 2 billion prevalent in 2015.
Augmented reality – Penetration of augmented reality is yet another trend you can foresee. Even though the progress is slower, the trend would help companies carve a niche. With such a kind of technology, customers would actually perceive everything before finalizing the choice.
In-store marketing – In 2017, in-store marketing is sure to dominate over the web. With an optimized mobile strategy, companies would succeed in capturing customers only through various techniques of digital marketing. This would eventually help to fetch profitable returns through the online platform. As the visitor goes through the site, he or she would be happy with the in-store experience. Brands would be seeking ways to introduce the one-to-one marketing tactic. Importance would be given to campaigns that are enjoyable but sufficient to build web traffic.
Finally, we would like to know if you are digitally ready this year. Consult a digital specialist to know how you can build business potential.
Mehul loves to write on various topics including digital marketing, content marketing, Internet marketing and Search Engine Optimization. He is also director of a digital marketing agency based in Mumbai.