The digital marketing trend has revolutionized the way of online marketing for medium or large size enterprises. There is a significant improvement seen in use of digital media in 2017 by the common people and companies as well. The people will take more interest in digital transactions, online products buying and much more. Thus, it will boost-up the interest of people in digital world and adopt the cashless trend for all online marketing needs of them.
In 2016, most of the companies have recognized the effectiveness and ease of digital marketing that is useful in expanding the business across the globe. Also, they noticed the impact of digital marketing trend making easier to find potential customers around the world along with more business leads. By keeping all such facts in mind, there is a great boom seen in digital marketing trend in 2017.
Here are top 10 expected benefits of internet marketing trends in 2017 such as:
1. Promising enhancement in video ads
Video advertisement is getting huge popularity these days. Most of the brands and medium size companies have been promoting their products and services through video ads that are adding more value to the digital marketing campaigns of the businesses. In 2017, the scale of video ads will increase for sure!
2. Dominance of mobile phones over desktops
The year 2016 was the era of desktops used for manipulating any computing or internet works. In 2017, you will find the complete dominance of Smartphones with internet facility over the desktops used for generating online traffic and money transactions as well.
3. Use of dedicated mobile apps will increase
Most of the people love to use internet in their mobile phones. However, the brands have launched mobile apps of their websites to download. It will enhance interest of users in using applications of their favorite brands in mobile phones for product buying, payments, billing, account optimization, and much more.
4. Increase of social media channels
There is a great boom seen for promoting things over social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. Most of the firms are using social channels for promoting client’s businesses websites, products, and services. Also, the common people and businesses take advantage of social media websites to do branding of their achievements and daily updates to make world aware of new discoveries in different domains.
5. 2017, Era of smart devices
The 2017 is expected to be the year of smart devices, which will be loaded with the latest technology features and automated functions that help marketers and common users to fulfill their all digital requirements through one device.
6. Promoting things over the web can be expensive
There can be a significant increase seen in the cost of online advertisement services in 2017. However, it will hike the heat of competition in digital marketing among the brands and digital marketing service providers around the world.
7. Importance of high-quality content will increase
Promoting things online, there is a quality content required. In 2017, you will find a great demand for high quality content to promote websites, products, services, etc., online and design meaningful digital marketing campaigns for the business.
8. Value of conversion rate or ROI
In 2017, the digital marketing companies will be ranked according to their conversion rate or ROI results in 2017. Thus, it will help customers to invest in top-rated online marketing companies which have good track record in conversion rates.
9. Growth hacking will increase
With continuous use of social media channels, viral marketing techniques, and other organic ads, it may lead the scale of growth hacking in internet marketing.
10. Quality services will be the key to success
The digital marketing trends in 2017 will be quality focused. Most of the brands will give preference to the quality work in all areas of digital marketing domain.