Looking back at the advancements that took place in the past year, internet marketing services certainly have formulated a plethora of upgrades and updates to offer in 2013. A heads up on the last year’s scenario saw Google announce and roll out more than 500 algorithms and numerous data based updates. Even though Google is just a small part of internet marketing now yet it certainly is the world’s biggest search engine and has brought about a substantial development in search results quality. It also must be noted that other digital marketing channels too have started to develop and maintain updated just as fast as Google.
The concept of internet marketing services revolves around gaining extra value of the subjective opportunities the internet has to offer. Channels have also understood the fact that competition is a major criteria and that the growing aggression of the competitors will require you to be up to date with all the possible internet marketing trends.
The Top 3 trends of internet marketing include:
Search engine marketing:
A new and upgraded tool introduced by Google is the Author Rank that assesses the authors in the same way as Page Rank evaluates a website’s reliability. The main function of author rank involves ranking an author’s Google+ account with his/ her generated content in the past. Google evaluates all the other content developed by the same author and draws its conclusions about the author’s authority. This is an effective step taken by Google towards increasing the quality of content as well as fighting against copyright violators. However, the Author Rank advancement has not yet hit the market and is expected to roll out by the end of 2013.
Social Media Revolutions continues:
Businesses that involve themselves in social media strive hard to drive traffic via these social channels. Undoubtedly, topping the social media list is the social media king ‘Facebook’. With its enhanced and refined progressions such as the Graph Search, social media is being exposed to a completely new perspective. As seen above, Google+ will soon play a vital role in SEO as it’s not only because of the social network but also a crucial part of optimization. Various digital agencies can provide you with a complete know-how of the social media revolutions and rotations.
Analytics have become all the more important:
Investing in an internet marketing service will need you to analyze the systems of measurement with a sole motive to measure the return on investment. With digital marketing growing by the day, there are endless techniques to find and measure web analytics. One of the most accessible and a freely available tool is Google Analytics as it offers innumerable chances to assess your marketing activities and draw conclusions as to which platform is more beneficial to your business. In addition, Google has proposed a major, unrecognizable change in the Analytics by the end of 2013.
Akash Kumar is a search Engine marketing executive who works on niche B2B portals that include Digital Marketing and Social Media Marketing.