By now you must have probably heard the hype – Digital marketing skills are in serious demand. Businesses are putting more focus on their digital marketing strategy than ever before. Now is best time to be a part of this fast growing industry. Bigger budgets, increased pay and more career options are some of the main benefits. It is a career that has plenty of doors open for creative and business people. There are so many verticals you can master in. Online marketing is one field that is ever-changing and engaging. Mentioned below are few ideas why you should consider online marketing as a career:
Ever expanding industry: There is always something new and interesting to learn in the field of digital marketing. According to studies digital media spend in India is expected to grow at the rate of 40% and cross Rupees 10,000 crores by end of 2018. Main factors contributing to this booming industry are smart phones and low data(internet) prices.
Boosts your creativity: Internet marketing is all about imagination, writing content, creating graphics/videos, simple marketing analytics and thinking out of the box. Online marketing agencies are hunting people who can think out of the box and are little mad with creativity. “The job profile is too boring” said no digital marketing professional ever!
Casual and friendly work environment: Let go your office formal clothes and buy some smart casual wear, you may need it throughout your career. It is a great industry for making friends and having fun at work. Many digital marketing companies enjoy frequent BBQ nights, in-office events and continuous celebrations throughout the year. It is the only field which encourages to work smart as opposed to working hard.
No specific educational background: One does not need any special degree to become a online marketing professional. All you need is passion, creativity, writing skills and hunger to learn and keep yourself updated with latest internet marketing trends.
You will always be in demand: Irrespective of the field you are into, marketing will always stand above the rest. Marketing online and driving sales are the only functions within a business that provide measurable return on investment. Good marketers who are capable of conducting high quality campaigns help build brands from scratch. Because of sudden diffusion of smartphones, 80% of Indian marketers believe that online marketing campaigns like SEO, social media marketing lead generation etc. can result in significant increase in conversion rates. Even today the concept of digital marketing is less known in spite of its results and there are even lesser such professionals out there in the market, but remember, it is the scarcity that has created this high demand.