You should be thankful for this type of service. Imagine if this service never existed. You have 10,000 people receiving your newsletters or articles, and you have to manually email every single one of them your information. Do you know how long this will take you?
You do not have the time or life, and it simply will not happen. This is where you must learn email autoresponder marketing. And when you learn it, you can pretty much rule the online world; why? Because you have your biggest online asset— your list!
Many people do not know how to use autoresponders, other than pitching their businesses to their list. But that is a fast way to failure in internet marketing. Using autoresponders are the best way to build relationships online. You must provide value to your list, and never ask them(for the most part) to join anything that you would offer.
The real key is that you want the content that you write in your autoresponders to cause your subscribers to buy what you want them to buy. You want to move your subscribers to action.
But you must be asking yourself,”What in the world do I say in my autoresponders?” Well, let us see what some of the things that you can do with them, and you shall see what you can say in them:
1) Newsletters – Use them to build relationships with your list. Newsletters provide weekly, bi-weekly, monthly, or quarterly information to your list. Let’s say that your business deals with Japanese technological advancements; you will send your list a newsletter on high value information concerning this technology. You will not market products in your newsletter. What you can do is: When you have written your newsletter, you can sign it off with:
Yours in advancement,
“Your name here”
“Your website here”
You know… something like the above. The key is to attract people to your list, and to keep your current subscribers on your list– educating them both. People hate salesman, so don’t ever be a salesman to them. Do not promote your products in the paragraph body. That is not educating your list. Education is eternal; so be apart of this eternal movement.
2) Article Marketing – You can market articles on your own personal experiences with Japanese technological advancements and how it has impacted your life. Most importantly, you can show how Japanese technology can advance/impact their lives(the readers). Marketing articles is all about giving your list of subscribers what they want. It’s all about them.
When you’re marketing articles, as with the newsletters, you’re to only promote your business website at the signing off of your letter. Like:
To your advancement
“Your name here
“Your website here”
3) News And Information – You can send daily news concerning current news and information in your niche market. Every 3-7 days, your list could be receiving news and information.
Be consistent with marketing information to your list, and before you know it, you will begin to see your products move, and producing you residual income for many years and beyond. You must always be that faithful information highway to your list. When you do this, you will build trust, and they will want to buy anything you offer them. Okay?
PS – Doing email autoresponder marketing the right way is how you succeed online. You will never be viewed as a salesman if done correctly. You will never be looked at as a person who pushes his/her products on subscribers.
You’re simply allowing the subscriber to make the decision for themselves. People do not liked being bossed around, and so do not be their boss. People love freedom, and so let them freely choose to visit your site. Plain and simple.