Digital Marketing is the increasingly growing field of attempting to market and communicate your product to consumers utilizing various digital platforms, such as social media, blog posting, keyword strategies, AdWords campaigns, and many others. As the world continues to become digitalized, the need for effective Digital Marketers is growing. Several schools throughout the state of Michigan offer programs in the field of internet marketing, but I have chosen what I feel to be the top 4 to summarize below.
University of Michigan – Dearborn: Although U of M’s main campus does not offer a degree specific to the field of Digital Marketing, the campus located in Dearborn does. I find this program to be the best offered in the state of Michigan, and have actually seen it referenced as one of the top in the country. This program prepares students for work in the field by providing an assortment of essential tools and strategies needed to success. Many important topics are covered, including Search Engine Optimization, Social Network Marketing, Viral Marketing, Web Analytics, and variety of others. This is a 4 year degree in Dearborn’s School of Business, meaning you must first be accepted into the business school before you can apply. The required curriculum in this program includes the following courses:
MKT 363 – Digital Consumer Search and Marketing
MKT 454 – Marketing Research
MKT 455 – E-tailing and Retailing
MKT 458 – Communications Strategy and New Media
MKT 463 – Digital Analytics and Content
Eastern Michigan University: Although no undergrad degree is offered at Eastern Michigan in the field of Internet Marketing, they do have a graduate program specializing in eBusiness. Students must first obtain a bachelor’s degree from an accredited institution before they can apply. This program focuses on different aspects of Digital Marketing, eBusiness Strategy, eCommerce Law, and a few others to help prepare students for work out in the digital world. Students participating in this program will be required to take an eCommerce Essentials course, as well as one class on Information Technology and three more partaining to various aspects of Internet Marketing, Technology Management, and eCommerce Accounting before they can graduate.
Ferris State University: It’s not a degree, but Ferris State University offers a completely online course specializing in eCommerce Marketing. Students are taught a variety of tools and strategies that will be essential to success in the workforce. Courses offered include Internet Marketing, eBusiness, and Data Management. Required courses to complete this certification include:
ECOM 375: Business to Business eCommerce Marketing
ECOM 383: Business to Consumer eCommerce Marketing
MKTG 321: Principles of Marketing
Either MKTG 383: Direct Marketing or AIMC 375: Business to Business Advertising
Western Michigan University: Western Michigan University is another school in the state of Michigan that offers an excellent program in the vast field of eBusiness Marketing. Graduates of this program will be prepared for work in a variety of different Digital Marketing and Online Business. These fields include eCommerce, Social Media Marketing, as well as Webpage and App Development. Unfortunately, I was unable to locate the required curriculum for this program.
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