The first stage is called defining your brand identity. This stage is all about getting to know who you are and what you can bring to the table with your unique abilities. This is probably the most important stage of your brand development because if you don’t know your unique abilities, you can’t possibly know whom you can serve or what problems you can solve for others. People choose to work with you because there is something special they see in you that they believe can help them with their issues. Most of us don’t know what that special thing is until we are told. Knowing it however can really help you in defining your brand identity. Also, knowing who you are and the value you bring to others will not only boost your confidence, but also give you meaning and reignite your passion for what you do. This is what makes your brand powerful.
The second stage of your brand development is how you express yourself when you show up with you authentic brand identity. This is where we design your logo, choose your color scheme that aligns with your brand and choose the words to formulate your marketing message, such as your tagline, your business name and your elevator speech. This is how other people learn about you and the character of your business. This is the irresistible part of your brand.
The third stage of your brand development is your reputation. This is not something that I or any other brand designer can do for you. All we can do is give you a few tips on how to create it easier and faster for yourself, especially if you are first starting out in your business. This work is entirely done by you through working with your clients, providing your excellent services and really delivering what you say you were going to deliver. And for most businesses, if not all of them, this stage is a continuous work in progress. I know for me it is. This is what makes your brand authentic.
As you can see, all of these three stages are extremely important in your brand development and if you are missing at least one of them, or if at least one of them is underdeveloped, then your business will suffer. Your clients will have hard time finding you and people will be reluctant to buy from you. When you get to the point where all 3 stages are well developed, your business will prosper.
Katherine Bouglai has been coaching entrepreneurs and building their brands for over 5 years. With her degree in computer graphics as well as her certification and experience of an empowerment coach, she is very passionate about designing powerful, authentic and irresistible brands for other entrepreneurs.