Digital marketing today is a growing field. Why are so many big brands and companies opting for social media or digital marketing? The reason here is simple. Social media marketing can ‘target’ many of their customers in a much better way than other forms of marketing. The major criterion for this decision is the fact that it can be personalized. The more the brand interacts with them on a one- to- one level i.e. as an individual, the more their consumers will be loyal to them. It adds an emotional quotient to the entire sales process. And as rightly said a loyal customer means guaranteed sales. These are the main reasons that social media marketing is booming throughout the globe.
Since this field is still in its nascent stage, the 1st question that comes to our minds is What is digital marketing or what happens in this form of marketing? Online marketing companies or agencies handle the A-Z activity of a brand that happens online. This includes website or webpage designing, managing the site, regularly updating it, its presence on social networks etc. Not only these but it also takes care of bringing in traffic to your site, increasing your ranking on organic search results and also placing you appropriately on paid ads. In search marketing the agency helps rank the brands website higher than the competitive brands in the market by way of on-page and off-page optimization (SEO). This helps to get the companies webpage on the top naturally when searched through any online search engine like Google, Yahoo, and Bing. The concept of paid search is also very interesting. This is when the brand pays search engines to get their website in the top paid listing for any specific keyword. They are charged on the basis of a single click known as pay per click (PPC). Another way is pay per thousand impressions. This is when the search engine will project your website to 1000 users. This scheme works in such a way that the brand has to pay the search engine whether the user has clicked the link or not, but the ad will be visible to 1000 people. It is typically used to build brand awareness. Last but not the least comes the social media part. This branch handles the brands on platforms like Facebook, Twitter, LinkedIn, Pinterest, Google+ and other accounts of social networking sites. They regularly post on these pages creating engagement, discussions, debates and notes for the brands target audience. They even make applications, run campaigns, manage them and strive to make the content as attractive and creative as possible.
Thus, since so many people are well acquainted with the digital world, marketing companies cannot have a better option other than targeting consumers on the internet to enhance brand recognition, brand equity and of course sales.
If you would like to know how digital marketing works and its segments of SEO, PPC and Social Media that comes under it,you would not want to miss this.