Consider the following: 72% of Americans view email as their favorite way of communicating with companies they do business with. Think about it: arguably 72% of all the customers that have visited your venue or event want to hear from you! Another quite interesting fact is 68% of consumers have made purchases as a direct result of an email message. In other words, email marketing adds to your bottom line.
Email can be a very powerful and vibrant tool to connect people with your Bar, Nightclub or events. Think about this: do you know anyone that does not have an email address or even two? Or how often do you “unsubscribe” from the TONS of commercial email messages you receive on a daily basis? Let’s face it emails has become a very large part of our lives.
Since nightlife is a very personal business you need a very personal way to market it. Marketing through email is that personal marketing tool that is needed. Email marketing works best when it has been personalized and tailored to your customers, this means that every point in communication can be tailored to their interest.
Do you still need convincing that email marketing is the way to go? Here are six notable reasons why this type of marketing is considered to be an important form of Marketing
Building a Following
As stated previously, nightlife is a personal business and email marketing is a very personal way to promote your nightlife business. With Email marketing what you are essentially doing is segmenting your consumers into lists. After you have compiled your list you send each list that has been segmented a customized email message that resonates with your follower that will give them something of value that keeps that consumer coming back.
Generating Interest in Future Events and Sales
With email marketing you will be able to track which of your events and services that your customers are interested in. With this being said it gives you a heads up on what type of events you should host in order to bring more patrons into the nightlife scene and ultimately drive up their sales.
Better than Social Media in Creating Conversion as well as Tracking Performance
Think about this! Email is transactional by nature and you will be able to use it in order to direct traffic to your event and ultimately drive up your sales. As you use an email marketing software program you will be able to track who opened your email, which of the links that they clicked, as well as how many people unsubscribed. This will ultimately give you the big picture of how your email marketing campaign is doing. Now, as we all know social media has become a very important aspect in any business marketing campaign. When it comes down to changing people into members, or customers into your supporters, Email marketing wins this by a land slide. Email marketing is ultimately better than Social Media Marketing due to the simple fact that you will be able to track its performance better.
In today’s world of technology just about everyone who has a cell phone is able and does check there email from that device. Due to this fact people are scanning their emails at any given time of the day as they stand in line at the grocery store or waiting on coffee. This ultimately means that they can be reached with your message. Studies have shown that more than 91% of all people use their smart phones in order to check their email, while only 75% of these same people use their smart phones for social networking. With these type of numbers, not utilizing email marketing ultimately means that you would be missing out on an opportunity that the majority of the world already uses.
Top Marketers and Promoters Do It: It is Just Good Practice Period…
Look up the best Nightclubs or Promoters in US, bet you will find that they are using email marketing. Why? Because it works and adds to their bottom line.
Some top Nightclubs and Promoters that use email marketing effectively:
Tao Nightclub (Las Vegas)
Omnia Nightclub (Las Vegas)
Liv Nightclub (Miami)
Lavo Night Club (New York)
Tavern Hospitality Group (Denver)
The JI Group (New York)
Signature Connect (Baltimore)