In an increasingly competitive and aggressive economic climate, a strong brand identity is essential to stand out from your competition. Many businesses in the market place have forgotten that branding is vital to engaging with consumers. Consumers need stability, commitment, and confidence from a brand they trust.
There are agencies that specialise in crafting brand identities that clearly communicate the desired messages to the specified target audience. It is imperative that any brand design agency understand a company’s core values, USPs and future goals. A good agency will carry out extensive brand research with the client, making sure that any branding directly represents the correct character and essence of that company.
Once the research stage of the branding process is complete, the information and facts are gathered together and filtered through into the visual language of the brand identity itself. A series of options for the logo will be developed, typography, symbolism, colour language and the overall communications associated with the brand will be looked in to. A process of elimination is then carried out, working closely with the client to ascertain the best possible identity for the company. Once chosen, the branding design can then be rolled out to all supporting marketing collateral such as branded stationery, website design, presentations, exhibition stands, branded flash animations and finally corporate brand guidelines to ensure the brand retains a strong visual language for the future.
Branding a company is a detailed and thorough process, which is essential in gaining a strong identity for your business. With a strong brand identity a business can gain a strong, positive reputation and be recognisable across their country and even worldwide if they are an international brand. Achieving a unique and likeable brand can make a business a great success and bring in loyal, returning customers. It also distinguishes you from your competitors and gives you a creative edge.
If you are looking for a branding design agency then shop around before you go ahead with the first one you visit. Check out different agencies prices – a good agency will usually offer you a free no obligation consultancy to assess your brand and explain what they could do for you. Ask what they will do for you and if they’ll be any ongoing work once the initial brand set up is complete. This is the perfect way to explore your options and view some branding ideas. Check out local agencies and ones a bit further away – a lot of communication can be done via email and conference calls so don’t worry about having to travel to their office every week.
Higher Ground Creative is a London branding agency covering all aspects of branding, including digital and print marketing. This full service branding and marketing agency specialises in branding design covering and re-branding existing companies.