There are a number of successful marketing tactics that tap into our mobile phone craze. Some of these tactics include mobile coupons, mobile videos, mobile display ads, branded smartphone apps, scannable codes and text message marketing. Text message marketing has become the number one most used tactic when it comes to marketers implementing a mobile marketing strategy.
Text Message Marketing or SMS Marketing allows businesses to short message service (SMS) text messaging as a medium of direct advertising. An SMS Marketing campaign involves collecting mobile phone numbers usually by customers. Once numbers are collected, you can prepare special promotion and send a mass message to all potential repeat customers.
When a company is considering the use of SMS text message marketing they should weigh all the pros and cons, including the cost of SMS marketing and how their target market will likely respond. Compared to traditional forms of advertising like billboards and radio, the potential audience for SMS marketing is a bit more limited, but this form of advertising can build a loyal customer base that will help advertise and build business through word-of-mouth and social media. SMS text messaging may give the impression that your business is technologically savvy, which will greatly appeal to some customers.
Scanned coupons or sometimes called Quick Response codes are another route within the mobile marketing industry. It’s a bit more tricky than SMS text message marketing. These are encoded barcode image resembling a square-like maze. Unlike a UPC code, these 2-dimensional barcodes store data in both directions and can be scanned vertically or horizontally to be decoded.
One of the positives involved in Quick Response scanned coupons is that these barcode images can be printed on nearly any surface like newspapers, TV ads, billboards, product packaging and more. This enables you to drive traffic from anywhere. The digital marketing believes an even bigger advantage is the increase in user engagement. Digital barcodes create a more enticing, personal experience for users that is can’t be replicated in other forms of marketing. They also have the ability to quickly show the success of a campaign based on the number of scans per location. Additionally, digital barcodes can drive quality traffic to a company’s website, which was the ultimate goal.
To ensure campaign success, consider consulting with a mobile barcode and SMS marketing expert, especially if you have never ran a these types of marketing campaigns before. Technology, trends and tools in this arena are rapidly changing. A few hours of expert consulting can bring your team up to speed and give you a better chance at campaign success. You don’t want to be embarrassed from poor implementation.