Are False Assumptions Costing Your Business Valuable Sales?
When I was in grade 11, our high school music department held a fundraiser selling grapefruit.
Yes, grapefruit. Don’t ask.
Our local community channel (shout out to MSA Cable 3!) caught wind of this initiative and wanted to interview one of the students during their live Thursday night “What’s Happening” program. For whatever reason, I was chosen for this honour. Who knows, I probably was the first to raise my hand and volunteer when no one else was jumping at the opportunity.
Be on TV? I’m IN!
Thursday night arrived and I walked into the studio offices where I was welcomed and ushered into the “green” room. My first observation was this room was not green. There was nothing green about it. Why on earth was it called a green room then?
My logical mind was immediately confused at this disconnect. It didn’t make any sense to me!
False assumption #1: Their guests knew what a green room was.
After a few minutes in came the show host, Carol Lewis. She welcomed me and we sat and had a lovely chat.
She asked me about our fundraiser, what we were selling, what our goals were, what the funds would be used for, where we were at and so forth.
It was a great chat. She made me feel comfortable and at ease. All was good.
She then left to host the live program while I waited for my turn.
After a bit, I was ushered into the studio and was immediately in awe. How cool was this! Lights! Cameras! The whole nine yards!
A mic was pinned on me; I was positioned and ready for my interview.
The floor manager indicated we were about to go live. THREE! TWO! And the silent “ONE” with a finger pointing to Carol to begin.
Carol started by introducing me and then asked her first question, “So Susan, tell us about this fundraising program, what are you selling?”
I stared at her.
Huh?
No, it wasn’t me being camera shy.
No, I didn’t get tongue tied.
No, I didn’t freeze and have an out-of-body experience.
I was confused.
Why on earth was she asking me that question again?
She already asked that back in the “green” room.
She knows the answer; I told her this already.
What the heck? Is she daft or something?
False assumption #2: Their guests understood the purpose of the green room.
I did eventually answer her, all the while being totally confused as to what was going on.
Mind you, I had no idea what to expect to begin with so not sure why THIS was throwing me for such a loop, but it did!
False assumption #3: Their guests understood the process of what to expect so there were no surprises along the way.
It was an experience I’ll never forget. So much so that two years later I ended up working for them!
So what does all this have to do with building and growing a successful business?
It’s catching all those assumptions we continually make that are hurting our business, confusing our clients, and costing us valuable sales.
• Stop assuming your prospects know what you do and how you can help them
• Stop assuming they understand the benefits of working with you
• Stop assuming they know what the experience of working with you is like
• Stop assuming they know why you’re asking the questions you ask
You get the idea.
Your business is not the centre of your client’s universe. You need to have a system and process in place that will guide your client through the entire working process so there are no assumptions made on either part.
Even as I write this, I realize there’s room for improvement on my part in this area too!
What about you? What assumptions are you making that are costing you time and money?
To your business success,
kostenloses-forum
miamianimalalliance
poslogistics
slovenskedomeny
cqhyw
catic
latafoundation
clickmd
ihk-gfi
y-collective
sz-cms
sarahmazzetti
gethuan
toppers
serviceinstitute
monikaji
merchlyn
ethicalbunny
erk-bs
joelouisrock
orbis
alticeusacareers
hzfwwl
loyeyje
northpointrecovery
skiticketshop
netapp
chengdu-seo
expocenternorte
wstudio
sfera
cynergydata
haxpo
mommademoments
parcaesyatasima
bagneres-infos
franklingrid
betcode
rebeccaleecreative
codoplex
zicoil
pima-mpu
silvereye
aygul
new-pol
brandsyoulove
aba-online
llssll
riccardoscalco
outcry
ms-newhire
crearforos
duncan
abn-electro
fqblegacy
visitmalcesine
meili86
blackcaps
southgatorbasketballclub
novusordowatch
medicalresearchfoundation
mahnalarm
intersporttwinsport
khoyapaya
moccu
usastrip4u
legendsofdrag
blogunteer
syyqw
sxchequan
kxd56
doosanequipment
satoheartrescue
sculptform
ceolearn
initcoms
briconweb
ak146
amt-schrevenborn
utvdriver
ivansanchez
hoodmanusa
anitaswebdesign
buddhabrot
jianzhirenren
parcopollino
cardiio
onlyrepresentative
dycon
bocohost
lzwj
victime-photovoltaique
radiortm
vetiver
atease
omnihip
xnjz
digitalid
yjzkyjy
kameraarkasi
thinkbizzmarcom
thiseoffhouse
bagejsa
elf-lub
54845
tnwf
sacragaleria
stfgf
galernbenra
ennolys
metalexistence
zephir-lang
mdcentric
195
xpace
pharma-mkting
noor-mallouh
mikescottwaterboys
jxzu
leblogdebetty
dockstreetschool
bankingday
724852
nazanin-chat
gluofort
toplink
tenjin123
kremidotyk
ccsw
davidlangmusic
jyoukamachi
poweriac
the33tv
kodymody
sassyscans
freshmango
softwarez
helenamattos
shocktop
easytogrowbulbs
meinlamgraben
mosellesport
atlosoftware
mercedes-benz-berlin
worldwindcentral
lapagelocale
luxrehabs
bcpsjournal
privacypic
ificbank
herbalrxassist
ynsits006
5508j
runet
dvn
souzokuhiroba
butadon
zoeclaudia
morethanshipping
himforher
pagesabookstore
chisenga
editricetemi
hlsplayer
doodle
maltmeronazac
meskill
ggiff
jd
loftconnexion
kalecode
shamiao
eurasierfreunde-deutschland
groupe-atlantic
hhel2
verderiver
rentacargalaxypro
barfi
intelalley
drupalitalia
hhninja
clearpointhosting
qx
credability
vinehoo
myerzmedia
afac-agroforesteries
atlasfiltri
isc
977011
hc123
nexuscom
noorbank
kiloview
die-marketingmacher
cytec
bullcityburgerandbrewery
sugar8
micxyphossevesti
ute-asso
gicancer
newendy
letfreedomringusa
tw899
charlotte-demo
andisheqom
sweans
quantifiedcode
lisburntimes
hwellkft
bitsdaq
wellcorps
cloud28plus
aec1971
klassikwelt-bodensee
glazurquiror
glauchau
kvoe
genes
migrationbbbbbbbbb
imvr
mrqiye
jobingov
trialog
flyjax
dricohorse
hopmarket
coolstuffandaccessories
coneinc
croucher
quadra
voicebooking
cologic
mainichi-kotoba
gottadvertising
yimuidea
liadeblog
visite-saint-valery-sur-somme
wuxiairport
collaborativechange
wz010
aercmn
getezer
orlyfotografii
relojesmuyespeciales
shubao94
sabawelding
clearcrochet
tsutsumi
comicbookguys
thegypsyden
157
gazpromnoncoreassets
shineway
sidwaya
sameas
influenza
williamarruda
nanets
palaciofestivales
wnty2
flexoptix
www-tm2266
emamcloud
tuto-origami
3jy
n2creative
thetheoryoffriends
maccosmetics
beckman
smartlab
cenetec-difusion
jamesadamson
thecurvedhouse
fspublishers
estrelladelevante
itplanning
medafarm-studio
nu
iccnetwork
miriambertoli
twelvmag
wwwebmaster
lawyersnew
physicsroom
digitaladvertisingawards
wakayamagurashi
petrolpricesnearme
seo-prodvizhenie-kursy
gift-web
kindereducation
clinicas
kloster-volkenroda
snocross
sfbaycarpetcleaning
ispyfabulous
redemarista
zoyetsafe
rbspayment
dwin68
allegroningers
mein-wahres-ich
zhaodll
lnmeisha
conquer-magazine
monvr
shimajiancai
kateschwanke
designguggenheimhelsinki
robbie
ambbetx
1sz
wbs-schulen
engenheirasporumdia
cleantechscandinavia
bictaismithorsidlio
bettervest
easyflex2go
livingforwardbook
gl-advert-delivery
ihrhausschnellverkaufen
bluepingu
everone
oopscars
marielbayona
goriyaku
kamenoi-hotels
styletracker-na
03633610
nanakarana
chriskrycho
heatvisionblog
ae
msworld
daisyfaith
cerc
meridian
allpa
nicolecurioni
awo-karlsruhe
kremastudyo
ot-poitiers
magiris
hi-industri
mainestatemuseum
wisecitations
richardheinberg
ebac
idolshop
avalonfuneralplans
ifom-firc
yufid
deutsche-zahnarztauskunft
accesscag
allaboutcookies
onegiantleap
underconstruction
recoveryschools
hdsites
kumifeng
br4k3
studioflabbergasted
foodcommunity
victor
asersoft
coded
blissful-brands
xmovie
openpay
wd6
watertight-thinking
conbody
denso-group
letazar
olx
xoogu
onpointtattoos
bluebulbprojects
beyondweb
akittenplace
labsmedia
npmaps
iamtaisiu9
politanikoe
thesoulfunkybrother
termitedroppings
relationship-specialist
dgti-kongress
red220
sipofeurope
photoneurope
konyukhov
18thaixvideo
bluescopezacs
listleverage
themerchbay
lab-online
1199ctraining
presidence
masav
rosei
hanzhuangwang
ondaisy
birkenstockusa
boxuprental
skjenkekontrollen
circomedia
lamallettedesminettes
cpa
hotelinstitutemontreux
winstonflowers
promeden
bohemianfortunes
revolvver
music
bolivia
scambiocasa
appinf
chablehotels
ueberreuter
xn--menang123-tc8o570o
d2film
shopello
alianzafrancesa
toba
sugiyama
npsam
jaccs-payment
applicantes
nuanceid
yrs
bgco
shirosaki-jin
newestamericans
myfamilykitchen
killercup
madonasyombua
inhongdang
cmicvip
emethodus
petro-pol
zuitao
postfun
cst-tour
world-creator
exponaval
jbjss
dhalahore
kloten
msc88
yunextraffic
ladotstats
fuas
zibotnby
zhengquanwood
lalaland-artists
loldroll
ieche
