Small businesses owners who take advantage of Digital marketing realise there is a fine line between marketing and spam. As a result they create marketing campaigns to take this into account. This article explores the value that emails form marketers actually bring to us.
Spam means many different things to clients and consumers. Most of us agree that it is similar to the junk mail that arrives in our letter box on a regular basis.
All over the internet you can get information on any subject you want. Some of it is free and others you pay for. The cost can vary from your email address to thousands of pounds or dollars.
Spam is usually associated with the process where you can receive a free email series or report on a subject you are interested in.
The best email service providers carry out something called double optin. What this means is that you give your name and email address. Next step a confirmation email arrives in your inbox. You click the link and then you are all set to go.
This is the best form of email marketing service. As it makes sure that you are getting what you want and that unscrupulous marketers are not adding your name into optin forms all over the internet.
All well and good so far. The challenge comes with our various email providers. Some have spam filters set so high that emails we actually want to see often end up in a junk folder.
That is why when you request something from the internet you should always check your junk folder as well as your inbox, if it appears not to have arrived.
Then you can add the email to your safe senders list. This make sure that you receive exactly what you want. The benefits of this are huge. Most online marketers give away huge value in the information they send. The trade off is they ask our permission to recommend products or services to us in return.
To me this is a reasonable exchange. So next time you optin for something think of the added value this will bring you and your business over time.