Go getters in the home business arena are in a never ending search for a network marketing strategy that will catapult their business and send them straight to the top. If you are one of the serious players, then you already know the market is saturated with what many would consider old school techniques for building a business. If you want to be different and stand out, then you need a network marketing strategy that stands out, not just another invitation with a different name.
Reverse marketing is a network marketing strategy which although not new in concept or idea, is still fairly new in the home business industry. The reason I believe it is not widely used, is basically because not enough people know how to teach or train the method effectively enough to duplicate and produce serious results for their teams. In understanding how to use reverse marketing, you also must know how not to use it.
What A Reverse Network Marketing Strategy Is Not
To begin, let’s focus on traditional marketing and sales. Traditional marketing is selling. A business places an ad specifically marketing a product or service addressing how that product solves a problem or need. With traditional marketing the approach is geared more towards appealing to the consumers emotions, creating feelings of what they’ll be missing without using their product or service. In this case, you can also think of this as direct marketing.
When using a traditional approach as a network marketing strategy, you are basically leading with an advertisement specifically about your products or services. In other words, your main objective is to expose your products or opportunity to generate leads for potential clients or business partners. With this type of network marketing strategy, there is no doubt that you are trying to sell something. If you are using a traditional sales network marketing strategy, most likely you have an ad campaign using various options, paid or free, that strictly exposes your products or opportunity, meaning your objective to create sales is in plain sight.
What Is A Reverse Network Marketing Strategy?
Reverse marketing in terms of a network marketing strategy can also be thought of as attraction marketing. If you are confused by that statement, don’t worry, I’ll explain. Attraction or reverse marketing is an opposite network marketing strategy. Your sales objective is not quite as obvious. Rather than promoting your products or biz opp, you focus more on providing valuable information to your target market and your service makes a subtle introduction.
There are various methods people prefer to use for a reverse network marketing strategy. As an example, one person may examine why a consumer would want their item, and address the need in the form of information like a digital info pack. An example might be, perhaps a particular company promotes a wellness product that addresses a specific ailment. The reverse network marketing strategy could be producing content that educates an individual about that ailment and answers questions about viable solutions. At the end of that content the reader would then learn about the person who authored the content, their company, and the product solution for the problem. This is a value driven proposal, since the subject matter is not focused on the products, but instead on educating the individual on the ailment or addressing important questions people may have regarding the problem. Since you have given something of value to a person, they are more inclined to trust you and purchase from you. Additional methods can include article marketing, instructional video, free reports, free or paid training programs, etc.
The important point is that a reverse network marketing strategy must focus on giving first, at the same time as leading a person to making the conclusion to purchase what you have, entirely devoid of you having to convince them. If you have a great reverse network marketing strategy in place, you may never have to talk with a lead until after they’ve made a purchase!
To Do Or Not To Do With A Reverse Network Marketing Strategy
Do – Provide content or offers that are always applicable to what the consumer is actually searching for. In other words, any information you give needs to answer the questions that are posed by the individual who is seeking the information. Irrelevant garbage will return nothing and just damage your reputation.
Do- Always provide offers of real benefit. Nothing sends the message that you don’t really care like giving people useless junk that doesn’t actually help them.
Do- Make sure you have some sort of opt-in lead capture form to collect each person’s information, so you can follow up with them either by phone or by using an auto-responder email system.
Don’t – Use Spam reverse marketing. This one is incredibly important. If you have ever been on the receiving end, you know how irritating it is. Allow me to illustrate. You receive a communication from someone asking whether you continue to work with XYZ business or do you still sell XYZ merchandise, and if so they must talk with you because they have questions about it. Then, they ask you to email them back. And you do, and in return you receive the first of many emails about their product and company asking you to purchase something or worse yet, join their company. Ouch! This is the lack of ethics rearing it’s ugly head in the form of a so-called reverse network marketing strategy!
Don’t – Friend anybody and everybody on social networks looking to network, while only intending to spam their email. Perhaps you can tell I’ve had to waste my time cleaning up junk email.
Don’t- Spam period. Except of course you don’t mind being blacklisted, then spam away. Plain and simple, if you don’t have anything of value to offer, a reverse network marketing strategy isn’t for you.
Regardless of what approach you choose to employ for your reverse network marketing strategy, the key is in promoting value driven information that is relevant to your target market. Again you must aim to give first, establishing trust, and let your content direct your prospective customers to making the right decision to buy what you have.