Marketing is the industry where you show off the product or service you offer. In a sense, marketing is what you use to advertise your business. If you think about it, as a marketer you are capable of many skills without even realising it. Does this benefit your marketing company?
Imagine being able to write spot on content that grabs the attention of your clients and having the capability to know which phrases and words to use. With these two skills you are able to do more than you think. For example you could write intense stories about the smallest things that could get the community involved. Upon finding out that story has nothing to do what they thought they want to know more about your company because they are amused.
If you are involved in the arts and have the proper software you could make the most amazing adverts. Using your marketing experience you could draw people in with your graphics and knowledge of your clients. As a marketer, you know what the public likes and what they like to look at.
What if you are the type of person that already has knowledge of the industry that your client works in? It would be easier to post information and facts about that client’s business as you already know much about it. That’s why it is essential that you get to your client’s business. Obviously, over time you will gain knowledge of what they do but new clients will love the fact that you don’t need too much information from them. The job will be done faster which is convenient for everyone involved.
You also want to be the type of person who knows how the internet works in general. Not in a way that makes you a computer whiz but you want to have enough knowledge on how to help your client to be found on the internet. You need to know the keywords that are relevant to your client and you have to know how to use them. Remember that websites work with meta data and meta keywords. These also have to be placed in the clients’ website for search engine optimisation.
These skills can be learned and should definitely form part of your marketing strategy. By doing social network marketing you are giving yourself an opportunity to implement all of these skills. Since the modern era has more people looking at their mobile phones social network marketing make it easier for you to engage with your audience. Use the knowledge you’ve gained and people will learn to trust you with their marketing.
Chanre A Williams is a marketing consultant and the owner of Deschan Marketing and Promotions. Based in Gauteng, we offer affordable and customised marketing solutions to small and medium businesses.