In the past few years, online marketing has changed in a dramatic way. With the release of new Google Panda and Penguin algorithms, many of the website owners were scrambling for their site’s ranking as it was slipping.
But these updates were not destructive for all the online marketers, those who already hired an Internet marketing company who built a strong foundation for their clients by following white hat Internet marketing practices. So, it is very necessary for every Internet marketer to understand all the basics of an Internet marketing strategy that are used to market a product or service online.
The basic online marketing strategies include:
Search engine optimization: When people think of Internet marketing and the search engines, SEO is usually the first thing that comes to mind. SEO is used to increase the quantity and quality of the traffic on a website through the organic results in search engines.
The fact is that 95% searchers click on a page that appears on the first page results for Google, Yahoo or any other search engine. So, it is clear that high ranking is a big deal. SEO services mainly offer relevant keywords, valuable content that is shared, a website that loads quickly, and backlinks from respected websites.
Social Media Marketing: People believe that social media is nothing more than a way to stay in touch with relatives and friends. But for business, social media marketing is a way to increase the visibility of their social media profiles, their networking activity, and published content so that it can be found by people searching for information related to your content.
Sites like Twitter, Google+, StumbleUpon, and Facebook all allow the consumers to share your valuable content with others in their network. Researchers say that content shared by someone you know are more likely to trust, so a share is similar to a high rating.
Pay Per Click: PPC is also one of the Internet marketing services which is used to price online advertisements. In PPC program, the advertiser have to pay Google each time when a potential customer clicks the ad, it doesn’t matter, if a sale is made or not.
The general idea about PPC is that it allows you to reach your potential customers faster and promote your products or services, in comparison to any other marketing strategy. One of the most popular pay-per-click services is bestowed by Google that is known as Google AdWords.
Local SEO: With the rise of smartphone usage and better connectivity, local SEO has grown significantly. Although it has a lot of similarities to organic SEO, it is ultimately very different.
Local SEO is focused on providing results that are relevant to a searcher based on his/her current location. Like, if a person searches for the “coffee shop”, Google would provide him/her with the results that are nearest to them.
Conclusion: These strategies are just the foundation of building a successful Internet marketing strategy. But, without a complete understanding of these strategies, you can make all your efforts wasted. By availing all these services from Marketing Adventure, you can also create successful strategies that work for your business.