If you’ve been in network marketing for awhile you’ve probably heard the term attraction marketing a few times. Attraction marketing is not typical marketing it’s a way of branding yourself instead of a particular network marketing company. The concept behind it is that your someone who offers value and knowledge to others. In other words your a consultant or someone that is offering advice to people asking nothing in return. When people have a particular problem they come to you for guidance. In the network marketing niche network marketers would come to you on advice on how to build a MLM business. I am going to lay out a blueprint for you to follow on how to become an effective marketer.
1) Be A Student- In order to be a teacher your first have to be a student of attraction marketing. I highly recommend Mike Dillard’s “Magnetic Sponsoring” course. He in my opinion started the whole evolution of this type of marketing. Learn as much as you can on the subject so you can grasp the concept and apply it to your marketing plan.
2) Provide Solutions- You want provide network marketers solutions to their problems. Most problems that network marketers have is lack of leads and money. There are many attraction marketing systems that provide solutions to these problems. The systems you want to go with lead with value and offer training to network marketers. There are thousands of these systems but do your research and if top leaders are using it then your on the right track.
3) Personalize- Some systems offer generic replicated websites which is okay if you want to make a few bucks. But if you want people to follow you then you need a system your in control of. By control I mean having control of your automated emails,capture pages, and blogs. When your creating your own content on blogs,videos,articles and capture pages then people will see you as an expert.
4) Training- If your good at a certain skill set in network marketing utilize it! Offer training to others on these skill sets. You can create your own training videos,host conference calls,webinars, and screen capture tutorials. When people see the value you offer they will want to work with you because you can help them succeed in network marketing. This is what attraction marketing is all about!
5) Leadership- To be the ultimate attraction marketer you need to be a leader. Leaders create their own opt in offers. Leaders produce their own products,write eBooks, video training courses and boot camps. This of course will take time from 6 to 12 months. But to get to this point you have to be a student of attraction marketing first and first most. For example Mike Dillard’s students have gone on to build their own systems for example Jonathan Budd’s 7 Figure networker and Norbert Orlewicz, and Brian Finale created MLSP.
When your marketing online you need to be using attraction marketing when it comes to network marketing. People are tired of hype and the my company is better then yours marketing. People are looking for leaders and not just another distributor for a company.