If you want your website to be successful, online marketing is the key to increasing the number of visitors to your site. The right digital marketing plan can increase your customers, get you more clients and improve the image of your company.
Search engine optimized (SEO) web content is one way of placing your site higher in the search engine results page so people will be more likely click on it. Another online marketing technique is Pay Per Click (PPC). You can control your ad campaign, receive feedback on its performance and pay only when someone clicks on the link.
Testimonials are a good marketing strategy to increase visitor’s inclination to buy your product or service. The testimonials you display should be convincing and validate the authenticity of your offers.
Therefore, the testimonials must be carefully selected for their effectiveness in highlighting positive attributes and customer satisfaction.
The following are seven ways for you to improve your testimonials so they make the desired impact;
A customer submits a testimonial and it is riddled with errors. Revamping the testimonial so it fits your requirements is not advised. For your page to appear sincere, visitors must be able to see a shred of truth. It can be perceived only if there is a balance between the good and bad comments about your business. Minor adjustments like fixing grammar and sentence structure are allowed. Or if you do not want to take the risk of altering the review, you can ask the customers to fix their own review.
Potential customers will regard your page with suspicion especially the testimonials. When satisfied customers present reviews, you should ask that apart from the name and country, they include their business, a photo and link to their personal website or blog.
Another way to broadcast your testimonials is on your social networking account. Once your business has collected a list of regular customers, the best way to keep them is by posting regular updates on new promotions and offers. Additionally, links on different other websites along with comments will bring people to your site.
It is a good idea to make the exhibition of testimonials different from the layout of the page with the intention to catch the eye of customers. Another method is to hyperlink the words in the testimonials linking them to the relevant pages on your site to underline the particular services.
If you have a blog, it is a good space to post testimonials next to other relevant content. A category named testimonials or client’s feedback as a separate page linked from the landing page.
Customers will not send feedback unless you make a request from the different people who have purchased from you.
Having a testimonial hotline will enable customers to record their experience; audio testimonials add variety to the testimonial page.
Success stories present a face to visitors and assists in their decision to trust your business. More importantly, they build your reputation.