Everywhere you click, someone’s talking about targeting intelligence. What is it, exactly, and how can it help you? One great definition of targeting intelligence is supplied in an article by Joshua Barnes as “the process of eliminating useless data, so that what is preserved is actionable, relevant information about a given topic, person, or data point.”
Well that seems easy to understand, now more importantly, what can it do for you and your company? For one, it can save you a lot of time. Instead of having to go through a large amount of intelligence that may or may not be relevant to your endeavors, targeting intelligence does the work for you, leaving you with only the information you wanted and need. What kind of intelligence is important to you? Chances are, you are interested in who your clients are, where they are online, who is influencing your clients, who your competitors are and what they are doing to influence consumer behavior. Before investing money into internet marketing, it’s important to understand what type of people you want to influence. Do you want to focus on clients, prospects, influencers, competitors, or all of them? It’s helpful to know where you rank among your competitors to make the proper influencer marketing decisions. To find answers to these questions requires research and intelligence that targets the areas you want to work on.
Not only will targeting intelligence applications help businesses but they will be useful to all users of the web, such as students and private researchers, by organizing and ranking relevant information.