Viral marketing encourages people to pass along a marketing message. The whole scenario depends on the passing along rate. The higher the number the better is the success rate.
The over all growth with is amazing but it slows as soon as number of passing along reduces. It can be done by email marketing or by the word of mouth or a combination of both.
It allows you to exponentially increase your visibility online. These results can be achieved by word of mouth or email marketing. It accomplishes important marketing tasks.
1. Viral marketing exponentially increases the visibility of your business:
Once the message reaches to online user virally by a word of mouth email or any other way, this person is likely to mention the messages, as it created an impact on his thinking, to his friends and family. When this is done with a quality product or service, those friends tell to almost ten more people and so you will exponentially increase the impact of your marketing message.
2. Viral marketing establishes credibility and builds trust:
When people spread the message about your product or services to their friends and families, they stat giving a personal recommendation.
Usually people are very open to these third party recommendations, it comes like a friendly suggestion. They are just doing a favor telling you about the information.
3. Viral marketing compels people to interact with your marketing message.
It compels people to actively engage your marketing message rather than passively hear or view it. This dramatically increases the probability that they are going to absorb it and repeat it.
4. Viral Marketing keeps your advertising low:
It does lower the business cost down by getting your customer do the advertising for you. They are encouraged through various means to plug your product or service to their friends and family who are then encouraged to pass it to their friends and family.
This tool can be used for every one advanced marketers and not so advanced. It is cost effective and result producing.