A growing platform, the market is today filled with SMS marketing companies offering a variety of services. Look for a company which offers you the best services at the lowest prices.
SMS marketing has emerged as a powerful marketing tool with its ability to reach out to a huge number of consumers all at once. Earlier SMS was regarded as a means of sending and receiving text messages intended for personal use only. It was a sort of luxury. But today with nearly every person owning a mobile phone, business houses are using the messaging technology to reach out to their customers directly. Through text messaging, information can be sent to large groups of people quickly as well as conveniently.
The expansion of the mobile platform has presented a tremendous opportunity to marketers to reach out to their consumers directly without the involvement of any middlemen. A cost effective process, bulk SMS marketing can be used by businesses to increase their consumer base and generate more revenue within a short time.
The market is filled with cellular companies providing a variety of mobile marketing services. With each company having its own style of functioning and with so many choices at hand, it often becomes confusing to decide which company would be the best for your business. So, before deciding on a particular company, do look for the following services.
As mobile marketing is still a developing platform, you must look for a company which would let you begin your first text message marketing campaign and test its effectiveness before you are required to make any payment. A free trial would let you analyze the risks as well as responses of the customers which would help you decide whether your business would benefit from the service.
Make sure the company makes use of the SMS channel and not the SMTP channel to send the text messages. Sent via 5 or 6 digit short code through an aggregator, text messages are delivered within 5 minutes with a 100% successful delivery rate. But messages sent via the SMTP channel actually being email messages using the text channel, take up to two hours to get delivered or may not even get delivered at all.
The text-2-offer based campaigns are common with all service providers. But in addition to this, the company you hire must offer advanced marketing services like scheduled messages, polls and contests.
Price is always a very important factor more so if you have a small business. Conduct a market research and look for a company which offers competitive prices in return of good service. You should not be charged for campaign assistance, managed service and the per-message fee too should be reasonable enough.
Several SMS Marketing companies are there which provide a variety of services. While some specialize in national chains others provide services at regional level. The ideal company should understand your business and its specific requirements, so that it can help you with every aspect of your marketing campaign.