You must learn how to master the art and science of MLM marketing, sales and promotion.
Because without an effective MLM marketing system in place designed to attract a steady stream of new potential customers and business builders on a consistent basis – you really don’t have a business. You have a hobby.
So here are 5 marketing secrets that will help explode your business.
MLM Marketing System Secret #1
Understand marketing and prospecting are not the same. Prospecting pushes, marketing pulls.
Prospecting is where you make the initial contact to see is a person might be interested in learning more about your products, your company or your opportunity. Marketing is designed to attract people who have a problem to see if you have a solution they can benefit from by taking advantage of it.
So to build a huge network marketing business fast you should strive first and foremost to put together highly effective MLM marketing system – both online and offline.
MLM Marketing Secret #2
Think leads. Leads are the name of the game, and you should focus on building a list.
So it is absolutely critical that you get set up with a commercial autoresponder service like aweber or getresponse because the big money is in the list because this business is all about building and maintaining relationships.
Because the reality is not everyone will be ready to do business with you today, but if you stay in contact and continue to provide value over time – many will wind up purchasing your products or joining your team in the future.
MLM Marketing Secret #3
The best MLM marketing system are attraction marketing systems where the plan is to provide high value content designed to effortlessly attract potential customers and prospects with a problem you have the solution for.
Remember, MLM marketing is pulling people into our funnel. How do we do that? We find a target marketing and then tune into radio station WIIFM:
What’s In It For Me?
Because the bottom line is you can have virtually everything you want in life if you seek first to help other people get what they want. So make sure you design all of your marketing system to attract business by giving high value first. Give often and give freely.
MLM Marketing Secret#4
Lead with funded proposals to create multiple streams of income.
A funded proposal is when you offer a tool, training or software that requires purchase on the front end. In other words, you attract people with a problem an offer a solution that pays you a nice commission. This is a the heart of “building a business, not just a downline.”
If you think about prospecting where you buy a network marketing leads, pick up the phone and connect with them to see if they might have in interest in learning more about your opportunity and they say “No” – what to you have? Nothing, and you’ve wasted your dime.
By leading with a tool or a solution in your MLM marketing efforts you can earn money regardless if anyone decides to join your MLM deal or not. Even better, by creating multiple streams of income – very often – these extra commissions will be more than enough to fund and finance a massive sales, marketing and promotional effort.
MLM Marketing Secret #5
The goal of any MLM marketing campaign is to make a personal connection. All the money in this business is made by connecting with people, directing them to a simple presentation and following up to collect a decision.
Sponsoring and recruiting is where you will find your fortune in the industry and is exactly where you should be spending 80-90% of your available time. So the idea is to build a MLM marketing machine that spits out leads like an out of control vacuum cleaner so you can spend the MAJORITY of your time sponsoring and recruiting.