Digital Marketing is a certainly vast concept like academics. Just like any other subject of school, digital marketing covers different aspects that are to be learnt one by one, back after each other. Certainly, when I say that digital marketing is vast to learn just like academics, you may assume that you need to walk down to a school or an institute to become a Master at Digital Marketing. Well, you need not to.
Despite the fact that digital marketing has varied areas to be covered in learning, thanks to the internet that has made it so easy that one can master this art of e-business marketing even by sitting at home. Dedication, focus and a small kernel of confidence that you can do it by yourself are the key elements to learn digital marketing on your own. To make it easier for you, we are listing out the six best possible ways you can learn digital marketing by self, without a need to enroll in marketing schools or institutes.
On the web, Hubspot is the right place to look out for anything and everything related to marketing and sales. Hubspot helps one learn about the key components of marketing like Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Paid Search, Email Marketing, Digital Display Marketing, Web Analytics and Reporting and Mobile Marketing. Plus, the advantage in learning digital marketing from the Hubspot Academy (online) is that the knowledge you gain is accepted and recognized at a global level. The academy has in store a treasure of sources like certification courses, documents, video tutorials etc. for you to easily learn from.
While Hubspot makes today’s best source for online tutorials and certification courses, Alison’s Free Diploma in E-Business course is nowhere behind to impart similar knowledge to marketing aspirants worldwide. This course helps you learn about how to grow a business online, all about Ad sense and AdWords and the best ways to increase a website’s local reach. Similarly if you’re determined to learn just everything about social media marketing, Social Media QuickStarter is a right place for you as a beginner. Here, in every session, you get to learn all tactics of marketing related to LinkedIn, Google+, YouTube, Instagram, Pinterest, Twitter, and Facebook.
E-books on Digital Marketing:
If you think that the online course programs take up a lot of your time and you want to master the art of digital marketing at the blink of an eye, then you may indeed need a source that gives you quick learning. E-books on marketing can do that exactly for you. From the very renowned marketing experts and authors, there are books for sale on the internet written specifically for reading lovers like you. Moreover, a recent survey report by Amazon concluded that E-books have become a popular purchase today among youngsters to enhance their skills and gain fresh knowledge.
The advantage is through these books you get to learn marketing faster, without investing high. Another plus point is, you necessarily need not be connected to the internet always to learn marketing course through these e-books. While some books are available for purchase at a reasonable price, there are also e-books that are available on the web absolutely for free! All you need to do is download them, store in your PC and start off with your self-digital-marketing-learning.
According to a survey of marketers, the below books have been marked best for people looking out for learning digital marketing by self:
· Data Driven Content Marketing by Uberflip
· The Beginners Guide to SEO by Moz
· Conversions, Not Campaigns by Marketo
· Google Semantic Search by David Amerland
· Social Media Data Cookbook by Hootsuite
If you believe that you definitely need a teacher, someone who could orally explain you all, but don’t want to visit a school to do so, subscribe to a YouTube Channels that imparts marketing insights. Many marketers from across the globe start their channels on YouTube with an aim to give free classes to candidates interested in learning digital marketing by self. For instance, Social Triggers by Derek Halpern has many videos on all areas on marketing. He shares everything that can help a beginner gradually become a master in marketing. Likewise, another prominent channel is by Gary Vaynerchuck, name GaryVee not just talks about marketing but does it in a way that it motives listeners and keeps them engaged throughout the course.
What about having a classroom atmosphere while learning at home? Yes, that is what exactly a webinar does. Many marketing experts from various nations take invest some of their precious time to conduct webinars and make the home-learning a class room experience. All you need to do is enroll for the webinar, book your seat and be there to learn through sessions along with many like you. While you are listening to the class, through the online platform you will be allowed to ask in your questions too. Among today’s popular marketing experts that conduct resourceful webinars, Anik Singal is a favorite of many.
Blogs, Case studies & Documents
If reading keeps you focused and motivated and you believe that reading marketing guides, documents case studies, articles, blogs is your choice- then that’s an equally great option. For you we have listed out few best blogs of 2018 that you could bookmark and read every day.
· Marketing Land: Digital Marketing News & Views
· The Moz Blog: Search Engine Marketing
· Kissmetrics: Digital Marketing Stats & Studies
· Econsultancy: Innovative and Latest Digital Marketing
· Content Marketing Institute: Content Marketing
Groups and Forums
For an informal and joyful way of learning your digital marketing, group and forums make an ideal place. Here, you get to meet people, share knowledge, experiences- which eventually adds to a practical experience. Plus, once you are done with learning you can also seek for work opportunities and kickstart your career into digital marketing. Digital Point, Traffic Planet, SEO Chat Forum etc. are a today’s few forums which are trending among marketing and SEO addicts.