There is a new ebook on the market that is causing quite a stir. It is entitled, Insider’s Secrets to Network Marketing…How to Explode Your Downline and Generate Leads on a Shoestring Budget. The book is a definitive guide to network marketing and is beneficial for both beginners and advanced marketers. This book claims to be a concise, no fluff added summary of several larger courses produced by some of the top gurus in the industry. I, for one, believe that this book does live up to all of its rather grandiose claims.
There are four main subjects discussed in this book: Personal Development, Copywriting, Google AdWords and Home Business Opportunities. In the Personal Development chapter I found a wealth of information on various subjects such as building relationships and leadership skills. The author relies heavily on the books by John C. Maxwell, and does a good job of summarizing the core values expressed in the works.
The author sets a tone of honesty in the very beginning by announcing that network marketing is a real business that takes time and effort in order to be successful, and that there is no such thing as a free ride or a fully automated system. The reader is expected to adjust their mentality to accept the fact that there will be a lot of information covered at a very fast pace.
I was impressed with the insights into relationships discussed in this section. The author makes a point that active listening will make a difference in all relationships, both professional and personal. The idea is further developed to show the direct correlation to prospecting in network marketing. The author also goes on to explain that listening and relationships are the foundations of a strong leader.
In the copywriting section the author really gives the reader their money’s worth. There are very detailed, step-by-step instructions for setting up a capture page as well as writing an effective sales letter. Many of the tips and tricks she packs into this section are used by such copywriting gurus as Yanik Silver, whose copywriting course retails for $1500. There is also a third section in the chapter on setting up an effective email campaign to prospects who have opted in to the capture page but never bought the product from the sales page. In my opinion, this chapter of the book in and of itself is worth many times the price of the ebook.
The Google AdWords section is another gem that is worth many times the price of the ebook on its own. The author shows many of the tips and tricks that you would find in Perry Marshall’s book on Adwords. The advice given in this section will literally save the new advertiser thousands of dollars in common mistakes. There is a comprehensive step-by-step guide of how to set up an effective campaign and how to split test the various ad groups within each campaign.
The final section of the book is a chapter that gives information on what to look for in a home business. This section offers valuable advice on how to spot a winning business and which compensation plan structures are doomed for failure. The author does plug her own business here but in a very unassuming manner that does not come off as overly aggressive or obnoxious. The author is involved in Abunza, a new business that focuses on both the Spanish and English speaking markets. The URL in the ebook provided for more information is.
Overall I give this book 5 stars for value and useful information. I feel the book is worth more than the minimal price charged, especially when the bonus software provided is taken into consideration. This software retails for $200 and is given free with the purchase of the $24.99 ebook. Whether you are new to network marketing or an experienced veteran, I feel this book will provide helpful tips and tricks that will benefit any network marketing business.