When generic medications were introduced, most people were reluctant to try them because they believed the generic brand was not as good or did not work as well as the name brand. That attitude changed especially with insurance companies providing support for generic brands only, unless that is, a physician specifically prescribed a brand name and a medical reason for doing so.

That same attitude, about not trusting the product, is applied to store brand names for over the counter (OTC) products and medications.

Attitudes are changing because the store brands, sometimes called private labels, because more people consider them just as good as or better at times than national brands. Many are realizing that purchasing store brands is a smart way to save money.

It is not unusual for baby boomers to purchase commonly used branded drugs such as Tylenol, Advil or Prilosec to treat a range of minor ailments. However, if you are on a tight budget those are going to cost a lot more than the store brand versions of the same drugs. The store brand products contain the same ingredients and are considered just as reliable and safe as the branded drugs. The only difference seems to be the cost. You may also want to consider choosing from off brand alternatives.

According to the FDA these generic versions of our branded favorites contain the same active ingredients and are just as strictly regulated by the FDA. After all, they are the federal agency that makes a prescription drug available over the counter so that more people can afford to have access at lower costs. For some, the over the counter may raise the cost because insurance plans does not cover these medsications.

Before you make the switch, know how much it will cost. You could save as much as 30 percent by swapping a pasture brand or private label for a brand name. Keep in many that many supermarkets, discounters, warehouse clubs and drugstores carry their own brands. CVS pharmacy, the largest retail pharmacy in America, sells its own brand in just about everything.

Many people make the mistake and assume that the branded versions of the drugs are more rigorously tested for safety and side effects and they may work faster. NOT SO. The FDA regulates both types and the pharmaceutical companies that manufacture unbranded OTC drugs have to follow the same strict regulations that apply to the brands.

Part of the misperception that store brand products may not be as good is the way they are marketed. Branded versions of medications get the best product placement at the drugstores and millions of dollars are spent advertising them.

If you read the ingredients in the branded drugs you will find that the store branded drugs are identical. You do have to pay attention to what version of the branded drug you are comparing so that you compare to the same store brand. Examine the ingredients on the label. You can see line by line how the store brand is the same as the name brand.

Pay special attention to the first several ingredients, which are the active ingredients that work on your symptoms. Those are often identical. For instance, if the pain relief is time release for six hours in the branded drug it should be time release for six hours for the store-brand label. Or if Tylenol contains 500 milligrams of acetaminophen, the active ingredient, make sure the OTC version does the same. If you compare the ingredients of name branded Tylenol versus Rite Aid acetaminophen, for instance, they are the same except for the price. Rite aid pays less money for advertisement, packaging and development so they charge you less for their products. Ask the pharmacist to help you if you are not sure.

Even if you are saving on how much you are spending on drugs, it is important to use your medications safely.

Use OTC medications only when you need them and in recommended dose.
Do not drink alcohol while take medications.
Do not take a combination of drugs without the consent of your doctor.
Saving money all adds up even if it is saving $2 for a bottle of low dose aspirin or $10 for an acid reducer. That can add up to an extra tank or two of gas during the year.
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