Rule number one of marketing: if you have a new product then it helps to find a fancy piece of technology to go with it. That thinking explains the latest offering for contact wearers: Acuvue Advance With Hydraclear. But why should wearers swap from existing products? The only way to judge is to know more about what you need.
Products such as this appeal to people who suffer from dry, red and irritated eyes. By employing the latest technology they offer the prospect of comfortable all day wear.
The Acuvue Advance with Hydraclear lenses are adaptable for either nearsighted or farsighted vision. It’s not an issue with Acuvue Advance if you have trouble seeing objects close up or far off. Even though you need to take them out daily to get rid of all the protein build up and residue, you only have to replace them every two weeks which saves you money in the long run. There are no more contacts which require you to replace them daily, the Acuvue with Hydraclear only needs to be replaced bi-weekly.
Sounds good doesn’t it, but this is far from the only product on the market. More and more products are available using silicone hydrogel material which makes sure your eyes get virtually a natural exposure to oxygen and guess what – they all have their own individual take on the subject.
Bausch & Lomb’s product Purevision, meanwhile offers the impressive sounding promise of experiencing life in high definition. It’s a clever tool, simultaneously linking its product with vision and the latest technology. Rather than bombard the customer with information, their ethos is to get users to try them out.
Biofinity, from Coopervision, meanwhile, calls its breakthrough material Aquaform. This does the same job as other silicone hydrogel products, basically helping oxygen get to the eye. However, like their competitors, the realise the importance of taking ownership of this new technology.
So which one of these is right? What’s the difference between a product such as Acuvue Advance with Hydraclear, Purevision or Biofinity’s Aquaform?
At first sight, very little. Once you go looking at the figures they’ll all vary slightly in terms of oxygen permeability or UV blocking. That can help you make a judgement call, but in the end the only way you can be truly sure is to experience themselves. If Acuvue Advance with Hydraclear turns out to be the more effective, then that’s the other product for you, but you should also consider the others.
Dominic Donaldson is a published writer. Find out more about acuvue advance with hydraclear and the services offered from Lenstore.co.uk