Far too often when a company sets out to create a digital marketing strategy, they will forgo considering who will actually carry out the digital marketing services that they require. Some companies will let the marketing company create the entire strategy and take a hands on approach, but it is becoming increasingly popular for the company to create the core of the strategy on their own, so that it really has the feel of being something that they put out, not something that they farmed out to some external party to create.
Of course, creating this strategy without at least having a digital marketing company in mind is a huge mistake, as the companies who will end up doing the service will do far better if they play to their strengths, so knowing the strengths and weaknesses of a digital marketing firm is absolutely crucial when looking for digital marketing services. If you can trust them to not influence your process of making a decision, then bring them in early in the process, but if you don’t want to or can not afford to bring them in for the entire process, just keep them in mind, work out the project as if they’re already on-board and ready to work.
Of course procuring digital advertising services is not as easy as it might seem on paper once you’ve drawn out the plans. Many marketing firms will be working on projects for many clients at once, making them spread thin and a little bit reluctant to take on additional projects, particularly for a price they don’t believe is worth taking the time out of their busy schedule to work on. This of course means that they need a convincing argument as to why they need to work on specific projects, and unless a company is large or flush with money, they will likely have a lot of trouble dealing with this problem, but the fact remains that if you aren’t established, you will have trouble getting a digital marketing firm to even give you the time of day.
All of this convincing that is needed on behalf of the companies looking for marketing services is certainly a major hurdle, but with the right amount of dedication on behalf of the people at the company, along with a valuable monetary investment in creating a digital marketing strategy, the return on investment can be phenomenal.