The competence of your book marketing campaign decisively lies on good planning and timely implementation. The things you accomplish, from writing the manuscript to launching your book could affect sales. Although there are other millions of factors that could affect sales, not doing pre-marketing routines can bring down a campaign that has the potential of being successful.
This article will talk about the essence of planned pre-publishing activities.
We can observe how free sampling booths make people fall in line (even long lines) at the supermarket. This is because introductions make people interested. Advancer treats make people long more for something that they have just experienced in little quantities.
The following guidelines will assist you plan and conduct wide publicity campaigns before and after your book is launched:
Make Small and Big Sparks. Getting the interest of the media is not about quantity. It doesn’t really matter how frequent you bug them to publish your book’s press release. The main point is to make win-win press relations. Let the media experience that they have the edge over others. Send them advance reading copies of your book. Straightforwardly tell the media what you can offer and what makes you special among the other millions of books that are being published. Moreover, detach yourself from your book. Create professional relations with bookstores, editors, reviewers, and the like.
Talk in Front of a Crowd. Doing speaking engagements will give you the chance to share personal insights that can give confidence and motivate. It increases your visibility towards potential readers. Getting in front of your market will breed profit for years to come.
Learn that Criticism is Normal. The act of marketing unavoidably invites criticism. However, the fear of being critiqued should not stop you from marketing your books. You should not take criticisms personally. Learn to strain out constructive criticism from nonsense.
Get Your Right Mix of Marketing Options. Do not just concentrate on one media. A flourishing campaign is always a combination of a good media mix. Present different kinds of marketing components. Keep in mind that response rates from media outlets differ. That’s why it is evenly significant for you to multitask. You cannot waste time. Keep a lot of things brewing, and in the end, you will realize how much you have accomplished.
Don’t Prematurely Over-extend Publicity. Learn to pace yourself and stick to your financial plan. Cramming does not give long term results. Preparation and what you do in the first few months of your campaign are what really matters. Make sure you don’t blow up and overdo your entire budget on the first six months of your marketing stint. Leave a budget to finance and support the first half of your campaign.
Premature Publicity is a Risk. Timing is a very important part when doing publicity. If you get the media involved too early, like even before the book is finished, it will create high demand for something that is not even there yet. Should you consider advance publicity, you may want to have an author website to direct the media to for updates. Make sure that you do frequently update your author website though.
A self-published author should leave no room for inactive time once he decides to step up and cut through the reading market. Remember, you are not the only entity who is contending for attention. For a successful book marketing campaign, it’s only important to plan out ahead, even before your book is launched. Advanced planning and alternative options always make it much easier.