This isn’t rocket science, but it is a powerful marketing dynamic that will bring your business to the front of the line… er… search engine… on a regular basis.
Do you know what the main problem your target audience is trying to solve – every day?
While I’m always tempted to go for “more traffic” as the main problem my targeted audience needs, the reality is, most of you just flat out need to make more sales to your current audience – along with driving more traffic to your sites.
But bigger sales would be a huge help.
So, finding that key group of people who will buy more of your products and services is a HUGE factor in bringing you more and bigger success – profits.
Trust me – your readers don’t want to know how to ‘sell more books’ so if that’s what you’re writing about, you’re going to lose the numbers!
98% of the emails in my inbox are offering me ways to make money online — not using my programs, but using their programs. And I’d bet, in fact, I’d lay money down that most of your incoming mail says the same thing.
I’m not that person. I know you have your own game plan, but you need a solution that will drive traffic that wants to BUY what YOU sell.
So, let’s focus on that for a moment…
Your product or service is ____________________________?
What will it do for your audience?
By understanding the key benefit that your business provides, you’ll know how to target your content for a buying audience.
What if… You specifically target the person who needs your product or service?
Would you reach a buying market?
3 of the 4 books in my current marketing list are ‘end times fiction with a message of salvation’ and one huge market for those books is the politically conservative population. They worry about what will happen after, and these books – while fiction – offer solid comprehension of the benefit of salvation in the end times… Without fear mongering, offering these books as a valid and decisive comprehension of end times studies builds on the solution factor. We offer an eternal solution to end times stress. Whether you’re a believer or not, this computes to viable stress relief.
What if you offered a continuum for business owners through these stressful marketing times? Would you know who your market is? Could you reach a buying market with your content?
Or perhaps, you offer graphics services for authors?
Or marketing copy for the random speaker who needs to SELL his speaking engagements?
3 Easy Ways to Reach Your Market
1 – Know what they’re looking for.
2 – Know the benefits you provide.
3 – Know how to market your benefits.
These are key components to selling your product.
Are you using these items in your product and service marketing?
Perhaps you’ve missed the key component to being found online:
Be seen often –
Cover enough territory on the internet that you’re always THERE when your audience starts searching for the solution. Be there. If you’re not the top link on the search engine, your buying audience will find someone else. Be #1. And be a frequent spot on that #1 page. (In fact, I always recommend that my business owners FILL UP the top page with links to their business.)
Guest Blog your solutions on other people’s websites with relevant content and promote the link. You’re going to give them some traffic, but most of that traffic will be redirected back to your website.
Post your content on Content Marketing sites with a quality resource box and references back to your website. You need to be gaining traffic from those posts, so offer MORE information at your site, in the resource box.
Fill up your own blog with QUALITY solutions your readers NEED. While this should be a given, I can’t tell you how many people I see every single day who forget to add content to their own blog pages… REALLY!
Post content in a variety of methods. Pictorial graphics or info graphics are great! How about those videos? Maybe a few articles and an audio presentation? Any other methods you can think of? How about a slide show?
So, you’re online, you have a business, and you can’t find a solid market to save your bottom line? Marketing solutions come with a well grounded knowledge of the internet marketing processes, and we know marketing online!