In the today’s fast growing world people don’t have much time to go shopping and select their choice and try it which take more than an hour and if there is a crowd in the shop then it would take more than 2-3 hour and no one wants to waste their precious time in just buying the stuff during weekends instead of enjoying it. For this crisis situation, the Digital Marketing has been introduced in the market.
The Digital Marketing gives a large platform to the consumer for shopping from the home with the range of abundant verities of products with amazing offers. Digital Marketing save not only your time but will also save you lots of money and you can enjoy your weekends without any disturbance. There are also a large number of online marketing agency and digital marketing agency in the market like Pro Creation, 360 Digital partner etc. which will help you in promoting your products and online advertising. Every day many Digital Marketing companies understand the importance of digital marketing and is not an optional strategy in marketing.
The online sites like Amazon, Flipkart, Myntra etc gives you an opportunity to shop from home and will give you amazing discounts also. Moreover, they will also give you the facility of home delivery which will be totally free of cost. And in case of any failure of any electronic product or any defective piece they will exchange it without troubling you. The online marketing has really given relief to many working people as they can’t take out some time from their busy schedule. The use of social media like Facebook, Instagram, etc. are used for receiving both positive and negative feedback from the companies.
Apart from this online shopping, the new type of service has been initiated in the market i.e. Food deliver from your favorite restaurant. The android app like Food Panda, Swiggy, etc. provides you free food delivery from directly chief’s kitchen to your doorstep and gives you 24×7 service.
There are different types of digital marketing:-
1) Email marketing: – It is a type of marketing in which the company mail the details of their products to every person and make them aware about their brand and about the different types of discounts.
2) Display Advertising: – As the term infers, Online Display Advertisement deals with showcasing promotional messages or ideas to the consumer on the INTERNET. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found in the most productive element of this method.
3) Social Media Marketing:- When we use social media like Facebook, Instagram, Twitter, Google+ etc. for the promotion of their products then this type of marketing is known as Social Media Marketing.
4) Marketing through video advertisement:- Whenever we are watching any video on YouTube or Facebook there comes an add of 5-10 seconds. That ad displays about the brand and their products. This is known as Marketing through video advertisement.
5) SEO digital marketing:- The search engines like Google gives you a platform where you can search for anything you need and that will give you a wide range of results. This will also give you the opportunity to compare the prices of the same product of a different brand.
In the end, I would like to conclude that there is a much larger scope in the field of Digital marketing business and services in the future. And it will play a vital role in the growth of any company and will easily convey there message to directly to the consumer.