At the end of my Chinese meal last night I received the obligatory fortune cookie which fittingly read: ‘In order to capture a city, first capture the heart of the people.’ This is my path right now and the essence of personal brand marketing. Personal Branding is the manner in which you yourself to the world. The secret to success in your network marketing business is to promote yourself not your product or opportunity. People join people and if you capture their hearts you are more apt to capture their business and have you join them as their leader.
Your personal brand is what other people see you as being and offering them. Your unique selling proposition will be the center of your brand marketing. This is where you incorporate your unique talents and story into your brand and use that as a way to offer value to people’s lives.
Why is personal brand marketing such an effective way to capture the city?
Personal branding allows you to establish yourself as a person of authority in your chosen field and build a firm reputation. It elevates your perceived value in the marketplace. Personal branding helps people to get to be acquainted with you, so they can feel comfortable enough to build that confidence and connection. Personal branding enables you to show others that you can offer them merit, that you aren’t just an empty screen trying to sell them yet an additional product. You will give them a face and a story behind the business who your impending customers and associates can associate with more individually.
Creating your brand is an uncomplicated and fun procedure as it’s all about you. You can easily be consistent and strong with it as you know who you are and aren’t.. You don’t have to make any of this up or deliberate too hard over it. Bring the strongest part of you to the brand. Make it stand out, be consistent and offer tremendous value to your market.
There are 3 easy steps to branding yourself successfully.
1. Establish personal brand identity:
Create your unique selling proposition? Who do you want to be perceived as? What slant can you spin on things to promote yourself? Bring your unique selling proposition to your brand and business. There is only one you. Why? This is where you’ll find your unique selling proposition and what you can offer to others.
Our brand as the fun-entrepreneurs helping others to live their best life is our Unique Selling Proposition. We’ve travelled to 34 countries around the world and through these experiences have learned so much about life and success. We know what it takes to achieve your dreams and so can help others to do it too. Our life has always been fun and interesting and so that is our angle. It’s what we know so well, it’s our strength at and it makes branding us fun and easy.
2. Focus that message on who you are and what you stand for within your chosen field.
What would you like to accomplish in your industry? It’s not just about the money although is an important part. Focusing on the money won’t allow you to offer much value to others. Focus your message and brand on what your purpose is and what you are trying to achieve in your field. For us we are totally in love with this beautiful planet. We want help others become the best they can be which in turn will have a positive impact on the health of our planet. We want people to experience the world like we have and so that is what we focus our message on: The beauty of life and how we can help others experience the abundance of it in all areas of their life.
3. Get the word out through a variety of media channels that are viewed by the people most likely to be interested in your message.
Getting people to discover you is the most difficult part of the personal branding Now that you are ready with your personal brand strategy you have to find the right people to promote yourself to who will want to associate with you. Nowadays in cyberspace there are fantastic free methods through social media enabling you to target your market.
The most powerful way is to plug yourself into a personal branded marketing system that does it all for you. You want to find a personal branded marketing system that gets you branded and out in cyberspace without delay. You want to make sure the system educates you on how to be most effective with marketing you and offering value and service to others.
Personal branding will allow you to capture the heart of the people. Before you know it thousands of people will not only know who you are but they will begin to seek out your services and expertise. They will identify with your brand which is YOU and then city will be yours.